A black-and-white street map of an urban area, showing a grid of streets and blocks.

BRANDS BUILT FOR FANDOM REPORT

SoHo Experiential has once again partnered with global foresight and cultural intelligence firm SOON Future Studies to produce Brands Built for Fandom, a 120-page report exploring how brands are shifting from transactional engagement to community-led loyalty by designing experiences people actively choose to belong to.

Inside the report:

  • Why traditional loyalty is breaking down in a fragmented culture

  • The shift from transactional engagement to community-led growth

  • How participation, not reach, is becoming the new growth engine

  • The emotional and cultural forces driving modern fandom

  • What it takes to design experiences people choose to return to

READ THE FIRST CHAPTER

DOWNLOAD THE FULL REPORT

A black and white abstract map with a grid-like street pattern and irregular blocks.
A dark, monochromatic map with detailed street grids and roads. No color or landmarks are visible.
A vibrant poster for SXSW 2026 held on March 18 in Austin, Texas. The background features fireworks and a cosmic scene. The large text reads 'BRAND SUBLITER FOR' in pink and orange, with additional text at the bottom stating 'DESIGNING FOR DEVOTION IN A FRACTURED CULTURE'.