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Soho Experiential
About
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INNOVATION
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About
Capabilities
Work
Careers
Insights
Podcast
INNOVATION
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From Backstage to Brand Strategy: 9 Years at Coachella 
Rachel Brown 5/7/26 Rachel Brown 5/7/26

From Backstage to Brand Strategy: 9 Years at Coachella 

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SoHo Experiential is an independent, full-service marketing agency in SoHo, New York. For over 20 years, we’ve transformed brand moments into cultural movements, delivering lasting impact for top-name clients. At SoHo, we don’t just create experiences; we make brands mean more.

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