https://www.sohoexp.com/insights daily 0.75 2026-09-24 https://www.sohoexp.com/insights/experiential-retail-brand-activations monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/941e70b4-62bc-4c3c-95fd-ed0d0f7a26d6/monochrome+oatly+experiential+popup.webp Insights - Experiential Retail Marketing: Turning Stores Into Destinations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6726553d-c74f-42e1-ac12-550aafdaeaa9/Screenshot+2026-09-23+at+11.07.27%E2%80%AFAM.png Insights - Experiential Retail Marketing: Turning Stores Into Destinations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4dced065-ad6e-45ce-9b8e-9a72792e50b1/Screenshot+2026-09-23+at+11.08.58%E2%80%AFAM.png Insights - Experiential Retail Marketing: Turning Stores Into Destinations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/snoopy-in-style monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6c30fe42-fbd6-4942-ad33-23fbe7d52112/snoopy-in-style-nyc-immersive-exhibition Insights - Snoopy in Style NYC: Experiential Marketing That Builds Fandom - AN IMMERSIVE EXPERIENCE WITH MULTIPLE ENTRY POINTS The exhibition translated that history into a physical experience through fashion, music, sports, archives, and interactive installations. Designer Snoopy and Woodstock looks were displayed almost like a costume exhibition at The Met. The Joe Cool Listening Lounge featured vinyl and turntables, while vintage televisions played classic Peanuts moments. Archival sketches, US Open-themed pieces, photo opportunities, and a custom print station gave visitors more ways to participate. Each element appealed to a different interest, making the exhibition accessible to casual visitors without losing the references longtime fans came to see. This is what makes immersive brand experiences valuable for established cultural properties. They can bring a familiar brand into new environments while giving audiences opportunities to interact with it beyond a screen or product. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/958578b8-9483-4b22-b4b3-d64b1ae1a403/snoopy-nyc-joe-cool-listening-lounge Insights - Snoopy in Style NYC: Experiential Marketing That Builds Fandom - WHY ACCESSIBILITY MATTERED One of the most compelling parts of Snoopy in Style was that admission was free. Visitors were willing to wait, sometimes for more than an hour, because the experience offered something they wanted to be part of. Free admission allowed curious newcomers to explore Snoopy's world alongside established fans. For brands planning retail pop-ups, anniversary celebrations, or cultural activations, accessibility can help introduce existing intellectual property to new audiences while rewarding the community already invested in it. https://www.sohoexp.com/insights/freshdirect-yankee-stadium monthly 0.5 2026-09-23 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/917836a9-7963-4b98-8062-3450a4321789/experiential-agencies-nyc-activation.jpg Insights - FRESHDIRECT AT YANKEE STADIUM: TURNING SPORTS SPONSORSHIP INTO FAN ENGAGEMENT - FROM SPONSORSHIP VISIBILITY TO FAN PARTICIPATION Yankee Stadium brings together an established community of passionate baseball fans, from longtime supporters to families experiencing their first game. Rather than interrupting that experience, FreshDirect’s activation adds something to it. Located in the Fan Zone, the activation invites visitors to play a custom Plinko game, win FreshDirect gift cards, and take home branded mesh grocery bags. Each touchpoint gives fans a way to participate while introducing FreshDirect through an experience connected to the excitement of game day. This is where a stadium brand activation can extend the value of an existing sports sponsorship, turning brand presence into direct consumer interaction. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c50e14b2-03d5-454a-8476-4ceb0095bbd4/experiential-agencies-nyc-activation.jpg Insights - FRESHDIRECT AT YANKEE STADIUM: TURNING SPORTS SPONSORSHIP INTO FAN ENGAGEMENT - SHOWING UP AS PART OF THE EXPERIENCE For marketers investing in sports sponsorships, the opportunity is to connect existing fan communities with measurable brand interactions. An effective sports sponsorship activation can support several business objectives: Increase consumer engagement beyond traditional signage. Encourage product discovery and trial. Introduce relevant offers to potential customers. Create branded moments that extend beyond the event. Build familiarity and affinity within an established community. The FreshDirect activation demonstrates how these objectives can be incorporated into the fan journey without competing with the reason people came to the stadium. https://www.sohoexp.com/insights/real-housewives-boat monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/494a8103-44cd-462c-a07c-d66984b0c85d/experiential-agencies-nyc-activation.jpg Insights - Real Housewives Party Boat: Entertainment Marketing in NYC - A FANDOM THAT KNOWS HOW TO HAVE FUN The entire night leaned into what fans already loved about the Housewives universe rather than trying to reinvent it. There were drag performances, music, dancing, plenty of Housewives references, and Luann and Dorinda being exactly who fans came to see. As the sun went down, we sailed along the Hudson and eventually passed the Statue of Liberty lit up at night. What I loved most was the mix of people onboard. Different ages, backgrounds, and levels of Housewives obsession were represented. Some were superfans who could quote entire episodes, while others came for the drag, the party, or a summer night on the Hudson. The experience gave each group a way to participate, which is an important part of building community around an existing fandom . https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/bf61a542-ca7d-4d22-9407-bb8e05181e74/experiential-agencies-nyc-activation.jpg Insights - Real Housewives Party Boat: Entertainment Marketing in NYC - GIVE FANS MORE WAYS TO BE FANS There's a lesson here for brands, artists, and entertainment properties with established audiences. Building fandom doesn't always mean creating something entirely new. Sometimes it's about understanding what people already love and finding another way for them to experience it. The party boat worked because it felt completely natural to the RHONY universe. It was over-the-top, very New York, and designed for people who understood why spending a night on the Hudson with Luann and Dorinda would be memorable. Fans could dress up, sing, dance, take photos, and create their own memories around something they'd followed for years. For brands investing in entertainment partnerships and cultural activations, the opportunity is to build on the behaviors and relationships that already exist within a community. https://www.sohoexp.com/insights/bruno-mars-concert-fandom monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/28e418c6-ba7d-4daa-964e-32008d5c265f/experiential-agencies-nyc-activation.jpg Insights - Bruno Mars at MetLife: The Power of Live Music Experiences DIFFERENT ERAS, ONE FANDOM Bruno's performance brought together music from The Romantic, earlier hits, and his Silk Sonic collaboration with Anderson .Paak. What stood out was how naturally different generations of fans connected through the same setlist. Some arrived with memories attached to songs from more than a decade ago, while others were experiencing the new music for the first time. During the ballad medley, phone flashlights illuminated the stadium as thousands of people sang together. Fans knew when to dance, when to sing, and when to simply listen. Those shared rituals are an important part of building lasting fandom. Audiences bring their own histories to a live experience, but leave with new memories they share with everyone who was there. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/740b9216-295f-4825-af18-a17f180d0c4a/experiential-agencies-nyc-activation.jpg Insights - Bruno Mars at MetLife: The Power of Live Music Experiences THE CONCERT WAS ONLY PART OF THE EXPERIENCE What stood out most wasn't any single activation or performance. It was how many different opportunities fans had to participate. You could visit the pop-up. Buy something exclusive. Dress for The Romantic. Take a photo. Tag the tour. Bring a flag. Dance with DJ Pee .Wee. Revisit the Bruno songs you grew up with. Discover the new ones. Sing along with thousands of strangers and then share the experience with your own community afterward. Each touchpoint reinforced the same world without requiring everyone to participate in exactly the same way. That's an important distinction for brands thinking about fandom. A strong fan experience isn't about creating one big moment and hoping people remember it. It's about building enough meaningful touchpoints around that moment that people can choose how they want to belong. https://www.sohoexp.com/insights/listening-bars-and-the-lost-art-of-listening-together monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a38b551f-c9e1-49b4-83fc-bcab666dc11a/experiential-agencies-nyc-activation.jpg Insights - Tokyo Record Bar NYC: Experiential Hospitality Through Music - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ab3e7adf-f4a7-40b4-8b4c-130611cd15d3/experiential-agencies-nyc-activation.jpg Insights - Tokyo Record Bar NYC: Experiential Hospitality Through Music - THE GUESTS BECOME THE CURATORS At the beginning of dinner, every guest selects a song from the restaurant's vinyl collection. Over the next two hours, the soundtrack unfolds one record at a time, shaped by the people sitting around the counter. The night I visited, the room moved between Stevie Wonder, Sade, Michael Jackson, and artists I'd never heard before. Every new record sparked recognition, curiosity, or conversation. Rather than simply listening to a predetermined playlist, we were creating the soundtrack together. It's a simple example of how participatory guest experiences can change the dynamic of a hospitality space without requiring elaborate technology or production. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ff655f2f-ad79-4685-b969-e9307e9c767c/experiential-agencies-nyc-activation.jpg Insights - Tokyo Record Bar NYC: Experiential Hospitality Through Music - THE BUSINESS CASE FOR EXPERIENTIAL HOSPITALITY For hospitality brands, restaurants, and lifestyle destinations, Tokyo Record Bar offers an interesting lesson in experiential marketing and community building . The food and drinks are central to the business, but the format gives guests another reason to choose this particular restaurant. The music creates a distinctive experience that is difficult to replicate through a conventional dinner reservation. It's also a reminder that guest engagement doesn't always require a large-scale activation. A thoughtfully designed opportunity to participate can make an existing space more memorable. For brands developing hospitality concepts, VIP experiences, or intimate consumer events, the opportunity is to identify what guests already care about and give them a natural way to share it with others. https://www.sohoexp.com/insights/building-culture-not-cults monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ce4037ec-a285-45d7-b19f-12a6a3aee679/usopen.jpg Insights - Brand Community Building: Creating Loyalty Through Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d803ba18-ac91-4a0d-a210-43e350d0d167/weeknd.jpg Insights - Brand Community Building: Creating Loyalty Through Culture - PARTICIPATION BUILDS OWNERSHIP Technology has made it easier for brands to collect and analyze customer data, but understanding consumer behavior is only part of building a lasting relationship. The more interesting opportunity is to give audiences a role in shaping their experiences. That might mean contributing ideas, customizing products, participating in live events, or connecting with other people who share the same interests. These forms of fan engagement can help people develop a stronger personal connection to a brand because they're contributing rather than simply consuming. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4309aac0-9d68-4c76-afd8-226d105387ad/experiential-agencies-nyc-activation.jpg Insights - Brand Community Building: Creating Loyalty Through Culture - THE COMMUNITIES THAT LAST GIVE SOMETHING BACK LEGO Ideas is an example of how participation can become part of a brand's relationship with its audience. Through LEGO Ideas , fans can submit product concepts, support other creators, and potentially see community-generated designs become official products. Selected creators can also receive royalties. The community contributes to the brand's creative direction rather than simply responding to finished products. The same thinking applies across sports, entertainment, retail, and live experiences. Giving people opportunities to participate can create stronger relationships with the brands and cultural properties they already care about. https://www.sohoexp.com/insights/retail-and-the-future-of-selective-engagement monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3fb12657-9ff3-4a90-93f8-19414eafa68b/experiential-agencies-nyc-activation.jpg Insights - Retail Experiential Marketing: The Future of Engagement - FROM RETAIL TO GATHERING PLACE The destinations that stand out won't simply have the best retailers. They'll create reasons for people to return. Brookfield Place is a great example. Its World Cup activation transformed the property into a destination people wanted to return to again and again. By creating a daily experience that brought thousands together around a shared cultural moment, Brookfield Place became more than a place to shop or dine. It became a place to gather, connect, and participate, reinforcing that the future of retail is creating compelling reasons for people to come back. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/998dbb0c-8f94-45ab-a039-1b4d8ba0c986/experiential-agencies-nyc-activation.jpg Insights - Retail Experiential Marketing: The Future of Engagement - WHY PLACE MATTERS The World Cup gave people a reason to gather, but the places that hosted those gatherings became part of the experience itself. Whether it's a concert, a sporting event, or a public watch party, the memories people take home are rarely just about what happened on the field. They remember where they watched it, who they were with, and the feeling of experiencing that moment alongside hundreds of other people. That's what great destinations create. They transform physical spaces into places people associate with meaningful moments. For a few hours, a plaza becomes a stadium, strangers become teammates, and an ordinary afternoon becomes a memory people want to relive. https://www.sohoexp.com/insights/jazz-in-harlem monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a5a3a429-c1aa-4203-a0bf-888ca07014ab/experiential-agencies-nyc-activation.jpg Insights - Live Jazz in Harlem: Building Community Through Music - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ab085654-e1a2-4208-a54e-04683aa8506c/experiential-agencies-nyc-activation.jpg Insights - Live Jazz in Harlem: Building Community Through Music - CULTURE GIVES PEOPLE A REASON TO RETURN Harlem has long been central to jazz, with generations of musicians, venues, and audiences helping shape its cultural identity. At Smoke, that history felt very much alive. The sold-out room included longtime jazz enthusiasts who recognized familiar introductions and newcomers discovering the music. The venue gave both groups a place to participate in an ongoing cultural tradition. That is a useful lesson in community building and audience engagement . Established communities often grow because they continue to welcome new people without losing the interests and traditions that brought everyone together in the first place. For brands and hospitality destinations, cultural programming can create similar opportunities to connect with existing audiences while introducing something meaningful to new visitors. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a502d3d2-7e9c-4e87-bc63-08b381f912aa/experiential-agencies-nyc-activation.jpg Insights - Live Jazz in Harlem: Building Community Through Music - THE HUMAN PREMIUM OF LIVE EXPERIENCES Much of today's music discovery happens through streaming, social media, and personalized recommendations. Those platforms make music accessible, but they cannot fully reproduce the feeling of hearing it alongside other people. At Smoke, the audience became part of the experience. Each reaction was shared with everyone else in the room, creating memories connected not only to the artists but also to the venue itself. For marketers developing experiential hospitality and cultural activations , this illustrates how a physical environment can strengthen the relationship between an audience and the experience they choose to attend. The venue, the performers, and the community each contribute to what makes the evening memorable. https://www.sohoexp.com/insights/fandom-and-participation monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2eaf2de7-b6db-4fd6-bc45-69612cffc556/experiential-agencies-nyc-activation.jpg Insights - How to Build Brand Communities Through Audience Engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1960184e-bbf2-4795-9164-cc3adb72a17e/experiential-agencies-nyc-activation.jpg Insights - How to Build Brand Communities Through Audience Engagement - People Don't Become Fans Overnight Most brands imagine fandom as a destination. Someone discovers the brand, falls in love with it, and eventually becomes a loyal customer. Real communities rarely work that way. People almost always begin on the outside. They watch, they observe, and they learn the culture before they ever contribute. Then something shifts when they leave a comment, attend an event, create a piece of content, or help another member of the community. Before long, they aren't simply following the brand anymore, they're helping shape it. Our research shows that this progression happens much faster than most people realize. Within a year of consistently contributing, participation often becomes part of someone's identity rather than just another hobby. That's a powerful idea because it completely changes what brands should be optimizing for. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d77bc113-c1e6-492f-bfba-98efffdc143c/experiential-agencies-nyc-activation.jpg+world+cup Insights - How to Build Brand Communities Through Audience Engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/trend-radar-7 monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cf5caf86-9898-4d81-b382-96ce47b78f4e/Screenshot+2026-07-14+at+11.34.10%E2%80%AFAM.png Insights - Experiential Marketing Trends: Moving Beyond Event Fatigue - Proof point: Dunkin x Barbie The backdrop is dead. For years, "experiential" meant a step-and-repeat, some branded signage, and decoration tossed around the edges of a room. But the reality is, that’s not working anymore. People want to be teleported. Nobody is thinking "does this photograph well," but instead "does this make me forget what city I'm really standing in." A pop-up doesn't land because it's styled, it lands because for a few minutes you're not where you actually are. No branded corner poking through. The whole room has to hold the illusion. Because what people are really buying isn't the product. It's a few minutes inside another world. That's the line between a seasonal item and a destination: one gets sampled and forgotten. The other gets lived in and connected with. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a075dc90-71af-424d-a912-f31d6aee2676/Screenshot+2026-07-14+at+11.33.58%E2%80%AFAM.png Insights - Experiential Marketing Trends: Moving Beyond Event Fatigue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4cd49f9f-10b1-480d-8035-1d0cdde2c55c/experiential-agencies-nyc-activation.jpg++Oatly Insights - Experiential Marketing Trends: Moving Beyond Event Fatigue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cbfd23be-5dbf-4728-8816-82df66e580f4/experiential-agencies-nyc-activation.jpg++National+geographic Insights - Experiential Marketing Trends: Moving Beyond Event Fatigue - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/why-fandom-became-everything monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b36219a9-fd32-4f59-ae4e-a18c5bca1d07/experiential-agencies-nyc-activation.jpg Insights - How Experiential Marketing Builds Brand Loyalty and Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9dc2091e-8e0e-479b-bbca-475b1102b49b/experiential-agencies-nyc-activation.jpg Insights - How Experiential Marketing Builds Brand Loyalty and Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b0542b76-4c9f-4601-90cf-193710a95288/experiential-agencies-nyc-activation.jpg Insights - How Experiential Marketing Builds Brand Loyalty and Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/human-premium monthly 0.5 2026-09-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782238634009-6YY5383PPK4RD4QCF34S/experiential-agencies-nyc-activation.jpg Insights - Building Brand Loyalty Through Experiences and Connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782238668286-B8GGO311848K07JPFR8E/experiential-agencies-nyc-activation.jpg Insights - Building Brand Loyalty Through Experiences and Connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782238687180-5CHSM9H1RMVWPG82RT77/experiential-agencies-nyc-activation.jpg Insights - Building Brand Loyalty Through Experiences and Connection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/world-cup-2026 monthly 0.5 2026-09-22 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782146567102-962UOWCMXLGS1UMAG7JF/experiential-agencies-nyc-activation.jpg+world+cup Insights - World Cup 2026: Sports Marketing and Shared Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782146685590-MVWIKV7YROIJI6V8PLZI/experiential-agencies-nyc-activation.jpg Insights - World Cup 2026: Sports Marketing and Shared Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782146611370-YF81L1Y4NU34W5C4T0O3/experiential-agencies-nyc-activation+knicks+win+.jpg Insights - World Cup 2026: Sports Marketing and Shared Experiences - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/the-search-for-connection-is-reshaping-experiential monthly 0.5 2026-09-22 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1781104854214-0N1ZWX1P0N6GKZJ434QX/unsplash-image-FUmDe-Bx1LA.jpg Insights - Experiential Marketing: Why Human Connection Matters  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1781104834085-45K5ML4DAK8918TSKZWP/unsplash-image-TqOFeBqnqrI.jpg Insights - Experiential Marketing: Why Human Connection Matters  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/human-experience monthly 0.5 2026-09-22 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1780933458275-LFX361FGM3FU6M2UIZL4/experiential-agencies-nyc-activation.jpg Insights - The Future of Brand Experiences: Beyond the Experience Economy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1780933517905-JKCFN3K065LQN3EJNTLM/experiential-agencies-nyc-activation.jpg Insights - The Future of Brand Experiences: Beyond the Experience Economy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1780933540171-AJ2XGKGEMC9F1IOZY5E8/experiential-agencies-nyc-activation.jpg Insights - The Future of Brand Experiences: Beyond the Experience Economy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/trend-report1 monthly 0.5 2026-09-22 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/22b96b39-5380-419c-b56a-2fee49cc242a/netflixhouse.jpg Insights - Experiential Marketing Strategy: Lessons from Leading Brands - Netflix expanding into permanent entertainment destinations through Netflix House reflects where experiential is heading. Instead of temporary activations, the brand is building physical spaces where consumers can step directly into the worlds they already emotionally invest in through content. The experience becomes an extension of fandom itself. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5c9d12eb-915c-4d6e-9497-279a1066c025/experiential-agencies-nyc-activation.jpg++red+bull+dance+your+style Insights - Experiential Marketing Strategy: Lessons from Leading Brands - Red Bull Dance Your Style continues to show how the brand builds culture through participation, not interruption. The event series blends dance, music, competition, and community in a way that feels organically connected to the audiences already involved in those scenes. Red Bull succeeds because it consistently behaves like a long-term cultural participant rather than a sponsor dropping into trends temporarily. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0937c0d3-8555-444e-88ac-e21a6a949098/diplorunclub.webp Insights - Experiential Marketing Strategy: Lessons from Leading Brands - The rise of community-driven run clubs reflects the same broader shift. Events like Diplo’s Run Club are succeeding because they combine fitness, music, social identity, and real-world connection into something people actively want to belong to. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/building-collaboration-into-the-process monthly 0.5 2026-09-22 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1776796839325-D0RR8OBNMDJR70CYVH4L/experiential-agencies-nyc-activation.jpg Insights - Experiential Agency Partnerships: Beyond the RFP Process  - Make it stand out MLA Citation https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1776796951756-9S0PE9M2I3MJO6GEZZKC/experiential-agencies-nyc-activation.jpg Insights - Experiential Agency Partnerships: Beyond the RFP Process  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/evaluating-experiential-partners monthly 0.5 2026-07-07 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1776266151176-2A21G383S6H5YYCUCZ75/unsplash-image-g1Kr4Ozfoac.jpg Insights - How to Evaluate Experiential Partners Beyond the Pitch  - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1775145025091-BDJQMAI9DGDDF72LICJ0/unsplash-image-KdeqA3aTnBY.jpg Insights - How to Structure an Experiential RFP That Gets Better Thinking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/how-to-define-the-problem monthly 0.5 2026-07-07 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1775144563290-8Z3OK6CZYTTI49K8H21W/unsplash-image-Lks7vei-eAg.jpg Insights - How to Define the Right Problem Before Writing the Brief  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1775144598272-Q4XOA3YASHI8PBSV8OB3/unsplash-image-5fNmWej4tAA.jpg Insights - How to Define the Right Problem Before Writing the Brief  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/better-experiential-rfps monthly 0.5 2026-07-07 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1774967342851-C5YE676RNZQ0II7TVG4B/unsplash-image-7tXA8xwe4W4.jpg Insights - A Brand’s Guide to Writing Better Experiential RFPs  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1b5a20d8-359a-479b-b40b-24f92cbc6c6f/unsplash-image-LUqSTRx3_Ig.jpg Insights - A Brand’s Guide to Writing Better Experiential RFPs  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/brands-built-for-fandom monthly 0.5 2026-03-31 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b736a8dd-61ec-44df-b0c3-606fcc766e32/Brands+Built+for+Fandom Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3ee5cbb5-c259-4900-9aad-d4cd1949f1c6/Brands+Built+for+Fandom Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ac98b0fa-1e68-4473-bcf6-5fdc1c185beb/Brands+Built+for+Fandom Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e50e63e4-319c-4ef2-87ec-79cb9cf253f8/Brands+Built+for+Fandom Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/f9ed56d2-2d40-4366-8b6c-c362fa29a015/Brands+Built+for+Fandom Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/participation-is-the-product monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/44bf09f7-ee24-4f64-8dde-ab7a5a1fb8e5/BK_21266-1.jpeg Insights - 5 SIGNS THAT PARTICIPATION IS THE PRODUCT  - Make it stand out Formula 1 Las Vegas Grand Prix. Formula 1 Las Vegas Grand Prix. Formula 1, https://www.f1lasvegasgp.com/. Accessed 9 Mar. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/39f098ec-6c34-408e-8702-685bed9998b6/coke-fifa-world-cup-trophy-tour-2022-memorabilia.jpeg Insights - 5 SIGNS THAT PARTICIPATION IS THE PRODUCT  - Make it stand out “Coca-Cola FIFA World Cup Trophy Tour Dallas.” Event Marketer, https://www.eventmarketer.com/article/coca-cola-fifa-world-cup-trophy-tour-dallas/. Accessed 9 Mar. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9224b25d-d453-49cb-9d59-af66104a463d/Lululemon-FURTHER-1.jpg Insights - 5 SIGNS THAT PARTICIPATION IS THE PRODUCT  - Make it stand out “Inside Further: An Ultra for the Instagram Age.” Outside Online, https://run.outsideonline.com/road/inside-further-an-ultra-for-the-instagram-age/. Accessed 9 Mar. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2998f95d-6825-4c07-900f-3265b761ae7a/youtube-creator-summit-2017.jpeg Insights - 5 SIGNS THAT PARTICIPATION IS THE PRODUCT  - Make it stand out “YouTube Creator Summit 2017.” Wondershare Filmora, https://images.wondershare.com/filmora/article-images/youtube-creator-summit-2017.jpg. Accessed 9 Mar. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/91f0b70f-ca64-4432-bbf7-d50d8bd33b1d/Netflix-House-Netflix-08.jpeg Insights - 5 SIGNS THAT PARTICIPATION IS THE PRODUCT  - Make it stand out “Netflix House Philadelphia and Dallas.” Parametric Architecture, https://parametric-architecture.com/netflix-house-philadelphia-and-dallas/. Accessed 9 Mar. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/27ae0db6-49c6-4b28-8fcf-6ee477383996/neymar-jr-x-jordan-nike-soccerbible_0039_nrc_1515.jpg Insights - 5 SIGNS THAT PARTICIPATION IS THE PRODUCT  - Make it stand out “NJR x Jordan x Nike Launch Event.” SoccerBible, https://www.soccerbible.com/news/2016/njr-x-jordan-x-nike-launch-event/. Accessed 9 Mar. 2026. https://www.sohoexp.com/insights/audience-to-community monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/da0ed2b4-00a3-44e2-99d6-12717d2f4fbd/GettyImages-2225543119%2520copy.jpeg Insights - Designing for Fandom: Turning Audiences into Communities - Make it stand out “Lady Gaga’s Mayhem Ball Tour Is a Masterclass in Fan Fashion.” Vogue, 2024, www.vogue.com/article/lady-gaga-mayhem-ball-tour-fan-fashion. Accessed 2 Mar. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8e4e9ab3-83e7-4364-adef-6f20704b901b/cocacola Insights - Designing for Fandom: Turning Audiences into Communities - Make it stand out “Spaces: Couple Finds Things Go Better with Coke.” MySA, 30 Apr. 2012, www.mysanantonio.com/real-estate/article/Spaces-Couple-finds-things-go-better-with-Coke-3515993.php. Accessed 2 Mar. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/49e50b87-1fae-42ad-bc3f-abfca58d1c67/24RHODE-POP-UP-01-vfhm-articleLarge.jpeg Insights - Designing for Fandom: Turning Audiences into Communities - Make it stand out Friedman, Vanessa. “Hailey Bieber’s Rhode and the New Rules of Celebrity Beauty.” The New York Times, 24 June 2024, www.nytimes.com/2024/06/24/style/hailey-bieber-makeup-rhode.html. 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Accessed 2 Mar. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/7be62a89-40d8-43c4-9902-fb4934bb0daf/SOON-Fandom-Cover-widescreen-branding.jpg Insights - Designing for Fandom: Turning Audiences into Communities - Make it stand out Brands Built for Fandom Report. https://www.sohoexp.com/brands-built-for-fandom. https://www.sohoexp.com/insights/local-experiential-design monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e7972368-0e0b-49f3-a5c1-9f48a9bd7dd4/skims.jpeg Insights - How to Think Global, Build Local  - Make it stand out “KIM Kardashian Rolls into New York to Celebrate Skims’ First Flagship Store in the Big Apple.” FashionNetwork.com, https://us.fashionnetwork.com/news/Kim-kardashian-rolls-into-new-york-to-celebrate-skim-s-first-flagship-store-in-the-big-apple,1686075.html. Accessed 24 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/41f1f733-341b-467a-b90f-e86602a7b211/TikTok.png Insights - How to Think Global, Build Local  - Make it stand out “Innovate Mkg: TikTok Diverse Creators Community Tour.” Innovate Mkg, https://innovatemkg.com/work/tiktok-diverse-creators-community-tour/. Accessed 24 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a5857a36-b497-4077-b736-84073d5d7259/ALO_011718_GroveClass-0332_76116574-fbe0-4dee-8d06-4821dd6378bc_1024x.jpeg Insights - How to Think Global, Build Local  - Make it stand out “Your Guide to Our June Yoga Events in LA & NY.” Alo Yoga, https://www.aloyoga.com/blogs/alo-blog/your-guide-to-our-june-yoga-events-in-la-ny. Accessed 24 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/f22c3ef6-3093-433c-8bca-b7ff9b45cb25/skims.jpeg Insights - How to Think Global, Build Local  - Make it stand out “KIM Kardashian Rolls into New York to Celebrate Skims’ First Flagship Store in the Big Apple.” FashionNetwork.com, https://us.fashionnetwork.com/news/Kim-kardashian-rolls-into-new-york-to-celebrate-skim-s-first-flagship-store-in-the-big-apple,1686075.html. Accessed 24 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5f196e01-7a50-4362-b2c2-8d9cb83cf4f2/Screenshot_2023-11-28_at_3.59.22_PM.jpeg Insights - How to Think Global, Build Local  - Make it stand out “The Atlantic Festival 2023.” The Atlantic, https://www.theatlantic.com/live/atlantic-festival-2023/. Accessed 24 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6159a413-4664-433f-92c0-a9f35783d94f/dance-your-style-usa-2024-team-usa-vs-team-africa.jpeg Insights - How to Think Global, Build Local  - Make it stand out “Red Bull Dance Your Style.” Red Bull, https://www.redbull.com/int-en/event-series/dance-your-style. Accessed 24 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0cf6f733-7d5c-44ce-a464-daa98324a03f/ALO_062421_AloHouse_C1-0549_1200x.progressive.jpeg Insights - How to Think Global, Build Local  - Make it stand out “Los Angeles Alo House Roundup.” Alo Yoga, https://www.aloyoga.com/blogs/alo-blog/los-angeles-alo-house-roundup. Accessed 24 Feb. 2026. https://www.sohoexp.com/insights/spectacle-to-scalable monthly 0.5 2026-02-24 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ace51363-ccb3-4f53-abcb-50fd7755916e/jaquemus-campaign-top2.jpg Insights - The Cultural Shift from Spectacle to Scalable Experience  - Make it stand out “Jacquemus NYC Pop-Up: Innovative Marketing Strategy.” Fizzy Mag, fizzymag.com/articles/jacquemus-nyc-pop-up-innovative-marketing-strategy. Accessed 12 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0a2bdd74-2e7e-41cf-a391-da469547b633/Pinterest+Manifest+Station Insights - The Cultural Shift from Spectacle to Scalable Experience  - Make it stand out “Gen Z Festivals: Pinterest Manifest Station.” Event Marketer, www.eventmarketer.com/article/gen-z-festivals-pinterest-manifest-station/. Accessed 12 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1e63d02f-29ed-456a-bf3e-db693a75fa3a/Mille-Adizero-Photography-19.jpeg Insights - The Cultural Shift from Spectacle to Scalable Experience  - Make it stand out “Adidas Just Launched the Coolest Running Hub in Dubai.” Mille World, www.milleworld.com/adidas-just-launched-the-coolest-running-hub-in-dubai/. Accessed 12 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/733d7245-3ccb-4304-947b-3a84b0ea09bb/DA-Creative-x-Mille-Adizero.jpeg Insights - The Cultural Shift from Spectacle to Scalable Experience  - Make it stand out “Adidas Just Launched the Coolest Running Hub in Dubai.” Mille World, www.milleworld.com/adidas-just-launched-the-coolest-running-hub-in-dubai/. Accessed 12 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/044173c6-e270-4950-9854-a7ab18ff21ef/Miu+Miu+Library+club Insights - The Cultural Shift from Spectacle to Scalable Experience  - Make it stand out “Miu Miu Literary Club.” Miu Miu, www.miumiu.com/us/en/miumiu-club/special-projects/miu-miu-literary-club.html. Accessed 12 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cbffbfd5-d30f-41f5-9880-69a338080184/Jacquemus+pop-up+with+toast+coming+out+of+the+toaster Insights - The Cultural Shift from Spectacle to Scalable Experience  - Make it stand out “Nobody Does Pop-Ups Like Simon Porte.” Retail for the People, retailforthepeople.com/blogs/news/nobody-does-pop-ups-like-simon-porte. 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Accessed 10 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a96d7ac2-640f-4d8d-bfa5-0c3408452bc7/Crocs+Jibblitz Insights - 5 Signals That Show Co-Creation Is the Future  - Make it stand out Crocs. “Post featuring customized black Crocs slides with Jibbitz charms.” Instagram, n.d., https://www.instagram.com/p/CZPKbatIfhV/. Accessed 10 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/aa419604-4572-4e92-840f-61487f350530/LARUSSELL+poster+for+Levi%27s Insights - 5 Signals That Show Co-Creation Is the Future  - Make it stand out Larussell. “Levi’s ‘Home Turf Pep Rally’ event announcement featuring Larussell.” Instagram, 5 Feb. 2025, https://www.instagram.com/p/DUQvFK_jD-_/. Accessed 10 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ebe22339-fa01-4bbe-98ca-ebb3dc1264ea/Ace+Hotel+Artist Insights - 5 Signals That Show Co-Creation Is the Future  - Make it stand out Flaunt Magazine. “ACE 2024–2025 Artist in Residence Program.” Flaunt, n.d., https://www.flaunt.com/post/ace-2024-2025-artist-in-residence-program. Accessed 10 Feb. 2026. https://www.sohoexp.com/insights/community-relevance monthly 0.5 2026-02-10 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/170e4d10-073a-467d-ab84-cd99420869c6/Screenshot+2026-01-30+at+9.51.16%E2%80%AFAM.png Insights - Rooted in Relevance: Designing for Belonging  - Make it stand out Black on the Block. Black on the Block, https://www.blackxtheblock.com/. Accessed 2 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dc91089d-3aed-4b7e-8ad6-77c6846f2a01/cover-ralph-lauren%281%29.jpg Insights - Rooted in Relevance: Designing for Belonging  - Make it stand out Spadafora, Angelo. “Ralph Lauren Presents the Official Team USA Outfits for the 2026 Olympics.” nss sports, 16 Jan. 2024, https://www.nss-sports.com/en/lifestyle/25973/ralph-lauren-olimpiadi-team-usa. Accessed 2 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/698b6dc3-156c-4e11-93a8-001010d357ef/OlyPara_Alvarez_43636428_2114CR2.jpg Insights - Rooted in Relevance: Designing for Belonging  - Make it stand out Airbnb. “See Athlete Heroes on Trips Made Possible by Hosts.” Airbnb Newsroom, 15 Nov. 2023, https://news.airbnb.com/see-athlete-heroes-on-trips-made-possible-by-hosts/. Accessed 2 Feb. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/58273fad-b6fe-4446-ac0d-8a3ea2f115ea/355143164_1327722358174724_4421075123525750228_n+%282%29.jpeg Insights - Rooted in Relevance: Designing for Belonging  - Make it stand out Black on the Block. Black on the Block, https://www.blackxtheblock.com/. Accessed 2 Feb. 2026. https://www.sohoexp.com/insights/small-format-activations monthly 0.5 2026-02-03 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1769012993206-1S0PWZDZFC6CFWOVTU2K/Courtesy-of-Glossier.jpeg Insights - The Comeback of Small Format: Think Smaller. Win Bigger.  https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1769012993364-8YW6HXY3QUH8S8JEVMRL/Courtesy-of-Instagram.jpeg Insights - The Comeback of Small Format: Think Smaller. Win Bigger.  https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/95522ebb-7490-4add-b406-563381a87427/nike-house-of-innovation-2018_16.jpeg Insights - The Comeback of Small Format: Think Smaller. Win Bigger.  - Make it stand out Event Marketer Staff. “Nike's Flagship NYC Retail House of Innovation Gives Shoppers a High-Tech, Immersive Experience.” Event Marketer, 7 Dec. 2018, www.eventmarketer.com/article/nikes-flagship-nyc-retail-house-of-innovation/. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/010637b3-af0d-4b8a-8ea0-11bfd39b2f06/recess-page-2019.jpeg Insights - The Comeback of Small Format: Think Smaller. Win Bigger.  - Make it stand out Wohlfeil, Samantha. “CBD Sparkling Water Brand Recess Opened a Pop-Up Oasis for Creatives.” Adweek, 21 Oct. 2019, www.adweek.com/brand-marketing/cbd-sparkling-water-brand-recess-opened-a-pop-up-oasis-for-creatives/. https://www.sohoexp.com/insights/trend-radar-january-2026 monthly 0.5 2026-01-21 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9f3f93b2-31e4-4080-a527-26697944e671/Aesop+Minimal+and+Calm+Store+Design Insights - Why the next era of experiential marketing will feel more considered - Make it stand out @aesop “Post.” Instagram, Instagram, www.instagram.com/p/DS7Fh-AkiSP/. Accessed 13 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b1d4051b-78ea-4c19-947d-756b03598913/LEGO+2026+House+Design+Emphasizes+Cocreation Insights - Why the next era of experiential marketing will feel more considered - Make it stand out “In-Store Customer Experience Strategy at LEGO.” Future Stores, WBR Research, futurestores.wbresearch.com/blog/lego-in-store-customer-experience-strategy. Accessed 13 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/174deb93-36b7-4d80-9f03-a604247dd368/Lush+stores+invite+customers+to+make+their+own+product+blends Insights - Why the next era of experiential marketing will feel more considered - Make it stand out “Inside Retail Strategy: Lush.” Insider Trends, insider-trends.com/inside-retail-strategy-lush/. Accessed 13 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5a888142-39c6-46b1-954d-6d9e3976d932/Meta+XR+explores+therapeutic+and+educational+use+cases Insights - Why the next era of experiential marketing will feel more considered - Make it stand out “VR Immersive Learning: Improving Education.” Meta for Work, Meta Platforms, Inc., forwork.meta.com/blog/vr-immersive-learning-improving-education/. Accessed 13 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3a612232-9819-4c8b-be09-cb2ebee8279a/Vogue100+hosts+invite-only+cocktail+parties+designed+for+intimacy Insights - Why the next era of experiential marketing will feel more considered - Make it stand out “Vogue100 Fashion Week Cocktail Party.” Vogue, Condé Nast, www.vogue.com/slideshow/vogue100-fashion-week-cocktail-party. Accessed 13 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/65738158-5a79-4e3f-a392-6258c0391ee5/Tesla+showrooms+redefine+the+customer+journey Insights - Why the next era of experiential marketing will feel more considered - Make it stand out “My Visit to a Tesla Showroom: A Big Review, Some Good and Bad Observations on the Product and Experience.” Steemit, steemit.com/cars/@nolnocluap/my-visit-to-a-tesla-showroom-a-big-review-some-good-and-bad-observations-on-the-product-and-experience. Accessed 13 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2eda4cd1-2c05-4706-b685-0e2bce660657/AI+is+now+copilot+to+reduce+friction+in+experiential+marketing Insights - Why the next era of experiential marketing will feel more considered - Make it stand out “AI as Your Co-Pilot: Powering an Impact-Driven Future.” Medium, Meetslick, meetslick.medium.com/ai-as-your-co-pilot-powering-an-impact-driven-future-9d146cfe1ce6. Accessed 13 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dcd1a8fb-192c-4d31-9ffe-9daa364f48c8/Patagonia+repair+workshops+prove+company%27s+loyalty+to+the+Earth Insights - Why the next era of experiential marketing will feel more considered - Make it stand out “Patagonia Repair Review.” Gearist, www.gearist.com/patagonia-repair-review/. Accessed 13 Jan. 2026. https://www.sohoexp.com/insights/evolution-of-experiential-marketing monthly 0.5 2026-01-13 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d387ab60-aed6-45bd-a65f-2f0452877a2e/The+Journey+to+Intention%3A+2020-205 Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9985be11-4099-4134-9f64-a246e444ba6b/2020-2021%3A+Constraint+became+a+lab Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/21c0f5b9-74de-4a1b-af3f-a70adcd8c289/2022%3A+Return+to+Rooms%2C+Hybrid+by+Design Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/f5e3181c-c122-42f0-8233-d020d8aece51/2023%3A+Participation+Over+Presentation Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d3c941a6-5bf0-468d-b400-9a32940deb9b/2024%3A+Phygital+Retail+and+Real+Measurement Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a4cfdd14-3b9b-4e8f-93ce-d85563f7eedf/2025%3A+Utility%2C+Intimacy%2C+IP+Worlds Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1368c13e-012e-4918-82e8-55fb5393dd46/The+Playbook+for+2026%3A+Designing+with+Intention Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/2026-experiential-marketing-strategy monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0b1c9cb3-23b5-4fde-bb75-d1f2d8f9eeca/experiential+marketing+strategy+2026 Insights - 2026 EXPERIENTIAL PLANNING STARTS NOW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/ritualized-collecting monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/33a4d608-9617-4969-be5e-71aac646722e/Tamagotchi+Road+Trip+at+Mall+of+America Insights - RITUALIZED COLLECTING: WHEN THE BADGE BECOMES THE MEMORY  - Make it stand out Mall of America. “The Tamagotchi US Road Trip has arrived!” Facebook, 30 Aug. 2025, www.facebook.com/photo/?fbid=1099066612368638&set=pcb.1099069615701671. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/48436546-ecba-447e-a383-1fa3c0436a32/Venmo+bracelet+station Insights - RITUALIZED COLLECTING: WHEN THE BADGE BECOMES THE MEMORY  - Make it stand out Flynn, Shea. “The Top Brand Activations from Lollapalooza 2025.” BizBash, 1 Aug. 2025, www.bizbash.com/experiential-marketing/the-top-brand-activations-from-lollapalooza-2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cad60d31-0a0a-45bb-85bf-c0c73b93ef37/American+Apparel+Custom+T-shirts Insights - RITUALIZED COLLECTING: WHEN THE BADGE BECOMES THE MEMORY  - Make it stand out raven_pmg. “Back by popular demand. The American Apparel Tee Lab with @livenationforbrands.” Instagram, 30 June 2025, www.instagram.com/p/CuJtxD7P0Jg/. https://www.sohoexp.com/insights/gamification monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3c07bba6-ba1f-4079-bb93-0f2585b1ab8c/Dorito%27s+Triangle+Tracker+Game Insights - LEVEL UP IRL: WHY GAMIFICATION IS TAKING OVER BRAND EXPERIENCE  - Make it stand out “Campaign of the Week: Doritos Creates Triangle Hunt Contest to Win Over Gen Z.” Contagious, 2 Mar. 2023. https://www.contagious.com/en/news-and-views/Campaign-of-the-week-doritos-creates-triangle-hunt-contest-to-win-over-gen-z. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/421c5773-62e5-427a-9da7-44ba2e57c7b8/poppi-vita-coco-inc-1.jpeg Insights - LEVEL UP IRL: WHY GAMIFICATION IS TAKING OVER BRAND EXPERIENCE  - Make it stand out Donaldson, Ali. “Vita Coco Claps Back at Poppi’s Super Bowl Vending Machine Stunt with a Low-Rent Pop-Up Event.” Inc., 6 Feb. 2024, https://www.inc.com/ali-donaldson/vita-coco-claps-back-at-poppis-super-bowl-vending-machine-stunt-with-a-low-rent-pop-up-event/91150975. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c084612d-5cce-431e-b572-2a84478d7081/footpatrol-campus-dash-branded-game-cafe.jpeg Insights - LEVEL UP IRL: WHY GAMIFICATION IS TAKING OVER BRAND EXPERIENCE  - Make it stand out “Footpatrol Campus Dash.” Peek & Poke, https://peekandpoke.com/case-studies/footpatrol-campus-dash/. https://www.sohoexp.com/insights/appointment-culture monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/02c736da-ca94-4b44-92a7-f5aae6909950/Olipop-3-EDIT-v2-Credit_-Ally-Kroeckel-%40ally-480x600.jpg Insights - DROP CULTURE TO APPOINTMENT CULTURE  - Make it stand out Berg, Zachary. “How OLIPOP, Soda, Orange Cream, and Crocs Drove a Drive-Thru in Los Angeles.” Fast Company, 30 Apr. 2024, www.fastcompany.com/91322075/olipop-soda-orange-cream-crocs-drive-thru-los-angeles. Accessed 9 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b5c5f889-5a7b-4114-8ae6-8dba5f18c809/Rhode%27s+London+Pop+Up Insights - DROP CULTURE TO APPOINTMENT CULTURE  - Make it stand out @thepinkdiary. “Image of pink shoes on stairs” Instagram, 22 Mar. 2021, https://www.instagram.com/p/DBOLhcTOZJn/. Accessed 9 Jan. 2026. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1197f3eb-a12e-4eba-9a2d-5c56c7c4561b/Pop+Mart+Timed+Collectible+Release Insights - DROP CULTURE TO APPOINTMENT CULTURE  - Make it stand out Clarke, Kristyn. “POP MART Took Over SDCC 2025 – And We’re Still Smiling!” Age of the Nerd, 23 July 2025, https://ageofthenerd.com/2025/07/pop-mart-took-over-sdcc-2025-and-were-still-smiling/. Accessed 9 Jan. 2026. https://www.sohoexp.com/insights/scene-driven-marketing monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/af734a2c-eae4-4a74-85a0-08ea05e77eaa/Espolon+BW24-140.jpg Insights - Scene-Driven Marketing: Reaching Gen Z Through Music Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b58dd0f0-0bba-4893-b004-c74fe0108318/12-2023-Airbnb-HolidayParty-06.jpg Insights - Scene-Driven Marketing: Reaching Gen Z Through Music Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e9cb1ae4-6a8a-41cb-bd4a-e6c4b4814e77/DJ+booth+at+brand+activation Insights - Scene-Driven Marketing: Reaching Gen Z Through Music Culture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/humanizing-mixed-reality monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c706952d-04d2-4be7-98b1-0c4bb6d46347/Oakley+Experience+Store Insights - Beyond the Headset: How to Make Mixed Reality Feel Human  - Make it stand out “Oakley Experience Store.” Frame, 25 Aug. 2025, https://frameweb.com/project/oakley-experience-store. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ef3045d7-747d-4b52-a357-6207396c642b/Coca-cola+AR+Vending+Machine Insights - Beyond the Headset: How to Make Mixed Reality Feel Human  - Make it stand out Coca-Cola AR Vending Machine. 2024, https://www.coca-cola-ar-vending-machine.com/ https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2e720401-c336-481a-9ed0-dbc8df8b4821/Nike-AR-Mirror-case-study-retail-innovation-experience.jpg Insights - Beyond the Headset: How to Make Mixed Reality Feel Human  - Make it stand out “Nike AR Mirror Case Study.” Mekongverse, 15 July 2025, https://mekongverse.co/2025/07/15/nike-ar-mirror-case-study/. https://www.sohoexp.com/insights/emotional-metrics monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8432f880-d37c-4653-9d56-b36e6a793701/Campari+Dinner Insights - The Era of Emotional Metrics: What We Track Is What We Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/38ffc81e-de2e-4ba9-b074-125adf617215/airbnb-holiday-party-soho-experiential-2023-george-elder-photography-114.jpg Insights - The Era of Emotional Metrics: What We Track Is What We Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1566342b-a96c-43e8-ab8c-fb941809c031/Campari+Dinner Insights - The Era of Emotional Metrics: What We Track Is What We Value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/what-gen-z-wants-from-brands monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ce0d0225-e86e-4742-ae26-aa2c73d84496/GlossierShop-1440x959.jpg Insights - Quiet Luxury, Loud Feeling: What Gen Z Really Wants From Brands  - Make it stand out Ellis. “Shopping at the Glossier Showroom.” Ellis Tuesday, 30 July 2017, https://www.ellistuesday.com/2017/07/shopping-at-glossier-showroom/. Accessed 17 Aug. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3dcfb0fd-15a1-4357-95ac-314a001f0cb0/MagnumxCannes.jpeg Insights - Quiet Luxury, Loud Feeling: What Gen Z Really Wants From Brands  - Make it stand out Unilever. “Magnum X Cannes: Own the Moment.” Magnum Ice Cream, 2025, https://www.magnumicecream.com/ie/stories/campaigns/magnum-cannes-own-the-moment.html. Accessed 17 Aug. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/469e997a-5637-4c44-800a-92faeb2fbb6f/cerave-match-made-in-montauk-2024-cabana-cheers.jpg Insights - Quiet Luxury, Loud Feeling: What Gen Z Really Wants From Brands  - Make it stand out “Hot Property: The Hamptons Heat Up with Brand Pop-Ups, Events.” Event Marketer, 17 July 2025, https://www.eventmarketer.com/article/hot-property-the-hamptons-summer/. Accessed 17 Aug. 2025. https://www.sohoexp.com/insights/co-created-brand-experiences monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/be7a3de0-a468-4367-9805-fef4d2e22195/NBPA_TheThrone_BTS_03292023_00348.jpg Insights - THE RISE OF CO-CREATED BRAND EXPERIENCES: FROM BROADCAST TO BELONGING  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/f0a0ba51-f9b0-4676-a1df-5df0c484a3d5/Espolon+BW24-101.jpg Insights - THE RISE OF CO-CREATED BRAND EXPERIENCES: FROM BROADCAST TO BELONGING  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4137e509-5044-4cb3-902f-6cafde29cc16/PDXCW24_CampariAmerica_CocktailNerdery_General_JoshBrasted_043.jpg Insights - THE RISE OF CO-CREATED BRAND EXPERIENCES: FROM BROADCAST TO BELONGING  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/ai-ethics monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/af60380e-fd77-4c62-b9b5-2f448161bd7e/AI+Image Insights - AI CAN DO EVERYTHING. SO WHY DO WE TRUST IT SO LITTLE? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e85c4485-0e44-49c3-aab9-dde7e5f2ea81/concept-for-facial-recognition-biometric-securit-2025-03-11-18-35-39-utc.jpg Insights - AI CAN DO EVERYTHING. SO WHY DO WE TRUST IT SO LITTLE? - Make it stand out Laskey, Marisa. "McDonald’s Shamrock Shake Is Back—And So Is Uncle O’Grimacey." Food & Wine, 20 Feb. 2025, https://www.foodandwine.com/mcdonalds-shamrock-shake-uncle-o-grimacey-2025-8785233. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/94d0567a-7952-423e-8b03-937b0119dd5b/AI+Image Insights - AI CAN DO EVERYTHING. SO WHY DO WE TRUST IT SO LITTLE? - Make it stand out "Dive into Cool Event Ideas from July 2024." BizBash, 31 July 2024, https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22915978/cool-event-ideas-from-july-2024. https://www.sohoexp.com/insights/neo-analogism monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/37909516-c7ea-4d48-a652-ce28321b71d1/78185553007-uncle-o-grimacy-shamrock-shake-2.jpeg Insights - WHY EVERYTHING FEELS LIKE A MEMORY: THE RISE OF NEO-ANALOGISM IN EXPERIENTIAL MARKETING  - Make it stand out Laskey, Marisa. "McDonald’s Shamrock Shake Is Back—And So Is Uncle O’Grimacey." Food & Wine, 20 Feb. 2025, https://www.foodandwine.com/mcdonalds-shamrock-shake-uncle-o-grimacey-2025-8785233. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/aec432de-625a-4451-ad66-94755d388c3b/Max_Shaped_by_Sound_5684.66a2a6a8bc374.jpeg Insights - WHY EVERYTHING FEELS LIKE A MEMORY: THE RISE OF NEO-ANALOGISM IN EXPERIENTIAL MARKETING  - Make it stand out "Dive into Cool Event Ideas from July 2024." BizBash, 31 July 2024, https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22915978/cool-event-ideas-from-july-2024. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/eb61a560-df7f-4d19-a671-eb851f68aae8/HTS2XLJHXZAFRIXWSAGLGCCCGY.jpeg Insights - WHY EVERYTHING FEELS LIKE A MEMORY: THE RISE OF NEO-ANALOGISM IN EXPERIENTIAL MARKETING  - Make it stand out "Top Experiential Marketing Campaigns of 2024." Ad Age, 2 July 2024, https://adage.com/article/experiential-marketing/top-experiential-marketing-campaigns-2024/2588471/. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/69775dec-280f-4125-9411-930b1b13b0b0/brad-dickson-courtesy-louis-vuitton-96379731.jpeg Insights - WHY EVERYTHING FEELS LIKE A MEMORY: THE RISE OF NEO-ANALOGISM IN EXPERIENTIAL MARKETING  - Make it stand out Reichert, Cori. "Louis Vuitton Launches Murakami Pop-Up in NYC’s SoHo." New York Post, 7 Jan. 2025, https://nypost.com/2025/01/07/lifestyle/louis-vuitton-launches-murakami-pop-up-in-nycs-soho/. https://www.sohoexp.com/insights/predictive-ai monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3ad36996-ed9d-4352-939b-b5b173e3b3ee/People+wait+in+line Insights - From Gut Checks to Ground Truth: How Predictive AI Is Transforming Experiential ROI  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ce1d32c7-62ca-4009-9c72-cfe30a27d4fa/JCD_9072.jpg Insights - From Gut Checks to Ground Truth: How Predictive AI Is Transforming Experiential ROI  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b8e8f414-80e6-4002-80a9-c60be4ad3106/DSCF0172.jpg Insights - From Gut Checks to Ground Truth: How Predictive AI Is Transforming Experiential ROI  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e0cde536-4023-4490-bc8e-847048f26701/Airbnb-2332.jpg Insights - From Gut Checks to Ground Truth: How Predictive AI Is Transforming Experiential ROI  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/listening-mode-irl monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/81563175-6cb5-4ee6-8f50-8ac4ef79c730/JCD_6326.jpg Insights - LISTENING MODE IRL: HOW INTIMATE BRAND EXPERIENCES ARE REDEFINING ENGAGEMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d36fe931-dafc-4f1f-89d7-00d5697b245e/NightTower-129.jpg Insights - LISTENING MODE IRL: HOW INTIMATE BRAND EXPERIENCES ARE REDEFINING ENGAGEMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/56ad9f44-b740-42c4-8a03-77a496b38143/PDXCW24_CampariAmerica_CocktailNerdery_General_JoshBrasted_038.jpg Insights - LISTENING MODE IRL: HOW INTIMATE BRAND EXPERIENCES ARE REDEFINING ENGAGEMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e6057f41-3673-4d1a-9afd-4ac2c4b471f9/12-2023-Airbnb-HolidayParty-13.jpeg Insights - LISTENING MODE IRL: HOW INTIMATE BRAND EXPERIENCES ARE REDEFINING ENGAGEMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/consumer-trust monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/29ff8289-244f-4f02-bbda-247f5e1270e1/Espolon+BW24-44.jpg Insights - Trust Isn’t Just a Value. It’s the Experience.  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/803a7c5a-d055-44de-bc32-c3e35f75a211/Espolon+BW24-75.jpg Insights - Trust Isn’t Just a Value. It’s the Experience.  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e059cdaa-2394-40a4-8795-4f5416df900b/pinterest_manifest_station_0453.661d99e0cc34f.66748384d53c7.jpeg Insights - Trust Isn’t Just a Value. It’s the Experience.  - Make it stand out BizBash. “Industry Innovators 2024: Pinterest.” BizBash, 14 May 2024, https://www.bizbash.com/bizbash-lists/brands-event-pros/article/22913237/industry-innovators-2024-pinterest. 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It’s the Experience.  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/ai-assistants monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0ca67938-60f5-4a07-afc8-3b5020be08dd/AI+Generated+Image Insights - HOW UNIVERSAL AI ASSISTANTS ARE REWRITING BRAND ENGAGEMENT  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e8237e4e-062f-437a-b122-dffe23468a6e/AI+Generated+Image Insights - HOW UNIVERSAL AI ASSISTANTS ARE REWRITING BRAND ENGAGEMENT  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a72cc26f-d5b0-4d78-b4c5-1947c5736353/AI+Generated+Image Insights - HOW UNIVERSAL AI ASSISTANTS ARE REWRITING BRAND ENGAGEMENT  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5882aedf-1d14-4e16-ba0b-2daeb3e82f8b/AI+Generated+Image Insights - HOW UNIVERSAL AI ASSISTANTS ARE REWRITING BRAND ENGAGEMENT  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/628cbecc-da09-4a8c-bbfd-ca0e4dd740fb/AI+Generated+Image Insights - HOW UNIVERSAL AI ASSISTANTS ARE REWRITING BRAND ENGAGEMENT  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5f0a2a9d-745c-4405-ab54-4ea48a7ff2f2/AI+Generated+Image Insights - HOW UNIVERSAL AI ASSISTANTS ARE REWRITING BRAND ENGAGEMENT  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sohoexp.com/insights/wellness-activations monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/18f40d15-8272-497d-9325-16e025851146/Poppi+brand+activation Insights - Wellbeing as a Baseline: The New Standard in Experiential Engagement  - Make it stand out @drinkpoppi. "Coachella 2025 Poppi activation." Instagram, April 14, 2025, www.instagram.com/p/DIcREgFBRZX/?img_index=1. Accessed 13 May 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9ed1c74e-3c2d-4859-81e9-d65400ca1686/headspace2.jpeg Insights - Wellbeing as a Baseline: The New Standard in Experiential Engagement  - Make it stand out Headspace. “SXSW attendees! Come get an immersive first look at Headspace XR—our new virtual meditation and mental health playground on Meta Quest designed with Nexus Studios.” LinkedIn, 15 Mar. 2024, www.linkedin.com/posts/headspace-meditation-limited_sxsw-attendees-come-get-an-immersive-first-activity-7172996306792120321-ChwU. Accessed 13 May 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1483b591-b42d-4c69-a0a0-661065a8e571/IV+treatments Insights - Wellbeing as a Baseline: The New Standard in Experiential Engagement  - Make it stand out “IV Treatments for Private Parties & Events.” Drip IV Therapy, www.dripivtherapy.com/iv-drip-membership/iv-for-events/#gallery_7141-2. Accessed 13 May 2025. https://www.sohoexp.com/insights/integrated-art monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/def0e351-f393-4b4d-9d07-f218a05bdc7e/Cohabitare_Perrier_Jouet_Formafantasma_2024_5.jpg Insights - Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing  - Make it stand out “Formafantasma.” Cohabitare. Date of publication unavailable, formafantasma.com/work/cohabitare. Accessed 7 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b8992d27-e6a3-4640-88df-651fb8a461a4/bjork.jpeg Insights - Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing  - Make it stand out “Björk’s art installation at Paris Immersive Auditory Experience.” Rolling Stone, 29 June 2022, www.rollingstone.com/music/music-news/bjork-paris-immersive-auditory-experience-1235163559/. Accessed 7 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6752caaa-5682-4d55-a176-4d5232163604/Mindy%2BSharpie%2BCreative%2BCloset.jpeg Insights - Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing  - Make it stand out “Sharpie and Paper Mate Creativity Celebration at SXSW.” Newell Brands, Date of publication unavailable, www.newellbrands.com/our-stories/sharpie-and-paper-mate-celebrate-creativity-at-sxsw. Accessed 7 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4cdcfd25-a3eb-4447-aa8c-366baf9d1e70/05mag-Meow-image3-superJumbo.jpg Insights - Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing  - Make it stand out “Image from Meow Wolf immersive art installation.” Meow Wolf. meowwolf.com. Accessed 7 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9741c390-adf1-492e-91c5-8e401320f331/DSC9264-scaled.jpg Insights - Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing  - Make it stand out “Absolut Warhol: The Other Half campaign.” Wonderland Magazine, 8 Oct. 2024, www.wonderlandmagazine.com/2024/10/08/absolut-warhol-the-other-half/. Accessed 7 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/706bf601-91ed-4cc4-a478-10aeadb2d5e9/GucciMilan1.jpeg Insights - Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing  - Make it stand out "Gucci Artolution collaboration.” Gucci, date of publication unavailable, www.gucci.com/us/en/st/stories/article/artolution. Accessed 7 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/210ab852-8f54-4ec8-a7a6-4165c3134f67/P90591047_highRes_bmw-art-car-2-by-fra.jpg Insights - Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing  - Make it stand out “BMW Art Car Collection 50th Anniversary World Tour.” BMW Group Press, 19 June 2023, www.press.bmwgroup.com/global/article/detail/T0448779EN/vrrrrrrrrroooooooooooooooommmmmmmmmm-world-tour:-bmw-art-car-collection-celebrates-50th-anniversary?language=en. Accessed 7 Apr. 2025. https://www.sohoexp.com/insights/third-spaces monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/10f2a2fe-c1ae-443c-87b3-8496b406bfe9/Third+Space%3A+The+Woods+Dispensary+WeHo Insights - The Rise of Third Spaces: Where Community, Culture, and Connection Meet - Make it stand out The Woods Dispensary [@thewoodsweho]. Elevated Women Network meets at The Woods Dispensary. Instagram, 1 Aug. 2023, www.instagram.com/p/CvaVNblxwns/?img_index=1. Accessed 14 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4e072d7f-b00b-4484-b19d-ad2ddeabec2f/Third+Spaces%3A+Erewhon+Market Insights - The Rise of Third Spaces: Where Community, Culture, and Connection Meet - Make it stand out Erewhon [@erewhon]. "The Island Glow Smoothie by @WinnieHarlow" Instagram, 19 Mar. 2024. Accessed 7 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e300c049-e761-4102-bbbf-1c6255c01272/Third+Spaces%3A+Rapha+Cycling+Club Insights - The Rise of Third Spaces: Where Community, Culture, and Connection Meet - Make it stand out Rapha Sydney [@rapha_sydney]. "Bikers gathering for a community ride." Instagram, 9 Sept. 2024. Accessed 7 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/7a6891ac-10bf-40ee-b062-90f0abdaf954/Third+Spaces%3A+Pineapple+Beach+Club Insights - The Rise of Third Spaces: Where Community, Culture, and Connection Meet - Make it stand out Pineapple Beach Club. Women playing pool at the resort. Photo Gallery, www.pineapplebeachclub.com/resort/photo-gallery/. Accessed 14 Apr. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6fb12a6c-e14d-438f-a9bb-c48df4343795/feeldsocial.jpg Insights - The Rise of Third Spaces: Where Community, Culture, and Connection Meet - Make it stand out Feeld [@feeldco].Feeld Valentine Social. Instagram, 14 Feb. 2025. Instagram, www.instagram.com/p/DGEMCIfyZV9/?img_index=1. Accessed 14 Apr. 2025. https://www.sohoexp.com/insights/sxsw-2025-brand-activations monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ee6b6aa1-a338-43bd-8869-7ac39c37fbf2/SXSW+2025+Brand+Activations+Whataburger Insights - Beyond the Algorithm: How SXSW 2025 Proved the Power of ‘Planned Serendipity’  - Make it stand out Whataburger. "Whataburger® Brings Its Popular 'Museum of Art' to Life at SXSW In 2025." Whataburger Stories, 26 February 2025, stories.whataburger.com/wmoa-at-sxsw-2025/. Accessed 27 March 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/995bdbe0-1be5-4299-b830-fa07c94f4344/SXSW+2025+brand+activations+Paramount Insights - Beyond the Algorithm: How SXSW 2025 Proved the Power of ‘Planned Serendipity’  - Make it stand out Paramount Plus (@paramountco). Photo of Paramount Plus Event at SXSW 2025. Instagram, March 12, 2025, www.instagram.com/p/DHG1dAapVb3/. Accessed 27 Mar. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6f4734d8-e6ce-4003-abeb-b3c1b2cd6bd4/SXSW+2025+Brand+Activation+NASA Insights - Beyond the Algorithm: How SXSW 2025 Proved the Power of ‘Planned Serendipity’  - Make it stand out CBS Austin. "Space Smells and Astronaut Tales: Austin Library Goes Galactic for SXSW." CBS Austin, March 7, 2025, cbsaustin.com/features/we-are-austin/gallery/space-smells-and-astronaut-tales-austin-library-goes-galactic-for-sxsw?photo=6. Accessed 27 Mar. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cba47561-0b6a-483b-b356-76f6b4463d46/SXSW+2025+Brand+Activations+YETI Insights - Beyond the Algorithm: How SXSW 2025 Proved the Power of ‘Planned Serendipity’  - Make it stand out Erika Goldring for BMI (@bmi). Photo of YETI Music Showcase at SXSW 2025. Instagram, March 13, 2025, www.instagram.com/p/DHJHvErxATH/. Accessed 27 Mar. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/846db335-ae0e-456b-9ea2-a43ba1ebb2ca/SXSW+2025+brand+activations+Rivian Insights - Beyond the Algorithm: How SXSW 2025 Proved the Power of ‘Planned Serendipity’  - Make it stand out Rivian (@rivianofficial). Photo of Rivian at SXSW 2025. Instagram, March 9, 2025, www.instagram.com/p/DHG1dAapVb3/. Accessed 27 Mar. 2025. https://www.sohoexp.com/insights/futureofbrandexperience monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cbfea214-842a-46c6-b031-c384941cc13e/SXSW+2025+The+Future+of+Brand+Experiences+Report Insights - The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2a852e41-2dc7-4c34-acae-2eb2aa421a49/Prison+of+Joy+SXSW+2025 Insights - The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared - Make it stand out Caren, Allie. "Oscar Mayer Made a Face Mask That Looks Like Bologna. It Sold Out Fast." The Washington Post, 28 Jan. 2022, www.washingtonpost.com/wellness/2022/01/28/oscar-mayer-face-mask-bologna/. Accessed 27 Mar. 2025. https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8058d605-9f27-4a9b-99ba-7ea0cd56fa1e/Nostalgia+SXSW+2025 Insights - The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared - Make it stand out Carhartt. How to Build Clothes that Last 100 Years. Advertisement. 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https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/079fcee0-7f3f-4c47-a9d7-b1457dbc40ab/Production-Fabrication-Atlanta_Soho-Experiential-Brand-Activation-Agency-NYC.jpg Capabilities https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b7e60014-a2cb-4375-bf7d-fb7d6d7c9cb1/Media-Partnership_Soho-Experiential-Brand-Activation-Agency-NYC.jpg Capabilities https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c616cace-8ea1-4ead-9d95-b9cc32186743/SOHO_WLFT_TAGLINE_H_W.png https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8a177916-7e64-4eeb-b534-a4b57b2a2169/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8a177916-7e64-4eeb-b534-a4b57b2a2169/thumbnail Capabilities Discover why SoHo is one of the top experiential marketing agencies in NYC. Explore our capabilities in live events, creative, digital, media & more. https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cd66e2fb-601d-4482-b00f-363be50d91a3/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cd66e2fb-601d-4482-b00f-363be50d91a3/thumbnail Capabilities Discover why SoHo is one of the top experiential marketing agencies in NYC. Explore our capabilities in live events, creative, digital, media & more. https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/616cf829-5a14-4d57-93d3-8110d48b620d/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/616cf829-5a14-4d57-93d3-8110d48b620d/thumbnail Capabilities Discover why SoHo is one of the top experiential marketing agencies in NYC. Explore our capabilities in live events, creative, digital, media & more. https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9e2a6cf2-4646-4601-ae71-d07d495b315a/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9e2a6cf2-4646-4601-ae71-d07d495b315a/thumbnail Capabilities Discover why SoHo is one of the top experiential marketing agencies in NYC. 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