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  <url>
    <loc>https://www.sohoexp.com/insights</loc>
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    <lastmod>2026-10-06</lastmod>
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  <url>
    <loc>https://www.sohoexp.com/insights/red-bull-chapters-rauw-alejandro-live-music-experiential-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-06</lastmod>
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      <image:title>Insights - RED BULL CHAPTERS: HOW LIVE MUSIC, CULTURE AND EXPERIENTIAL MARKETING BROUGHT RAUW ALEJANDRO’S STORY TO LIFE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/973fef7e-97f7-491a-93dd-448b274b3f3b/Untitled+Oct+06+2026+%281%29.jpeg</image:loc>
      <image:title>Insights - RED BULL CHAPTERS: HOW LIVE MUSIC, CULTURE AND EXPERIENTIAL MARKETING BROUGHT RAUW ALEJANDRO’S STORY TO LIFE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3beead2c-9841-46b0-a855-191e23fe270f/Untitled+Oct+06+2026+%282%29.jpeg</image:loc>
      <image:title>Insights - RED BULL CHAPTERS: HOW LIVE MUSIC, CULTURE AND EXPERIENTIAL MARKETING BROUGHT RAUW ALEJANDRO’S STORY TO LIFE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1b38fc82-98c0-44a9-ac29-eca971e2617b/Untitled+Oct+06+2026+%283%29.jpeg</image:loc>
      <image:title>Insights - RED BULL CHAPTERS: HOW LIVE MUSIC, CULTURE AND EXPERIENTIAL MARKETING BROUGHT RAUW ALEJANDRO’S STORY TO LIFE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/how-to-choose-experiential-marketing-agency-nyc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9b23271f-6251-46db-b3c3-f73fa9fa0673/Screenshot+2026-09-29+at+1.47.39%E2%80%AFPM.png</image:loc>
      <image:title>Insights - How to Choose an Experiential Marketing Agency&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c4d035fa-0c36-4d16-81e8-d80e48274745/Image+-+2026-09-29T134901.629.jpeg</image:loc>
      <image:title>Insights - How to Choose an Experiential Marketing Agency&amp;nbsp; - 4. Do they understand why people would show up?</image:title>
      <image:caption>People do not participate because a brand has a message to deliver. They participate because the experience gives them something meaningful: access, discovery, utility, entertainment, connection, or the opportunity to be part of a community.  This matters especially in sports and entertainment marketing, where brands may be entering fan communities that already have their own rituals, language, and expectations.  Ask what the agency knows about the audience, where those insights came from, and how that understanding influenced the concept.  Strong fan engagement starts with relevance.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/262ab5ea-84c3-4934-babb-28b39226b1f7/Soho+Summer+Party+2026+%2818%29+%281%29.jpg</image:loc>
      <image:title>Insights - How to Choose an Experiential Marketing Agency&amp;nbsp; - 7. Will they act like an agency partner, not just a vendor?</image:title>
      <image:caption>The right experiential agency should be willing to challenge a brief, identify opportunities, flag risks early, find better solutions, and stay accountable through execution.  You should know who makes decisions, how scope changes are handled, and whether the people you meet during the pitch are the people who will actually manage the work.  For large-scale experiential campaigns, transparency, collaboration, and trust are practical requirements.</image:caption>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/experiential-retail-brand-activations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/941e70b4-62bc-4c3c-95fd-ed0d0f7a26d6/monochrome+oatly+experiential+popup.webp</image:loc>
      <image:title>Insights - Experiential Retail Marketing: Turning Stores Into Destinations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6726553d-c74f-42e1-ac12-550aafdaeaa9/Screenshot+2026-09-23+at+11.07.27%E2%80%AFAM.png</image:loc>
      <image:title>Insights - Experiential Retail Marketing: Turning Stores Into Destinations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4dced065-ad6e-45ce-9b8e-9a72792e50b1/Screenshot+2026-09-23+at+11.08.58%E2%80%AFAM.png</image:loc>
      <image:title>Insights - Experiential Retail Marketing: Turning Stores Into Destinations - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/snoopy-in-style</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6c30fe42-fbd6-4942-ad33-23fbe7d52112/snoopy-in-style-nyc-immersive-exhibition</image:loc>
      <image:title>Insights - Snoopy in Style NYC: Experiential Marketing That Builds Fandom - AN IMMERSIVE EXPERIENCE WITH MULTIPLE ENTRY POINTS</image:title>
      <image:caption>The exhibition translated that history into a physical experience through fashion, music, sports, archives, and interactive installations. Designer Snoopy and Woodstock looks were displayed almost like a costume exhibition at The Met. The Joe Cool Listening Lounge featured vinyl and turntables, while vintage televisions played classic Peanuts moments. Archival sketches, US Open-themed pieces, photo opportunities, and a custom print station gave visitors more ways to participate. Each element appealed to a different interest, making the exhibition accessible to casual visitors without losing the references longtime fans came to see. This is what makes immersive brand experiences  valuable for established cultural properties. They can bring a familiar brand into new environments while giving audiences opportunities to interact with it beyond a screen or product.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/958578b8-9483-4b22-b4b3-d64b1ae1a403/snoopy-nyc-joe-cool-listening-lounge</image:loc>
      <image:title>Insights - Snoopy in Style NYC: Experiential Marketing That Builds Fandom - WHY ACCESSIBILITY MATTERED</image:title>
      <image:caption>One of the most compelling parts of Snoopy in Style was that admission was free. Visitors were willing to wait, sometimes for more than an hour, because the experience offered something they wanted to be part of. Free admission allowed curious newcomers to explore Snoopy's world alongside established fans. For brands planning retail pop-ups, anniversary celebrations, or cultural activations, accessibility can help introduce existing intellectual property to new audiences while rewarding the community already invested in it.</image:caption>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/freshdirect-yankee-stadium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/917836a9-7963-4b98-8062-3450a4321789/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - FRESHDIRECT AT YANKEE STADIUM: TURNING SPORTS SPONSORSHIP INTO FAN ENGAGEMENT - FROM SPONSORSHIP VISIBILITY TO FAN PARTICIPATION</image:title>
      <image:caption>Yankee Stadium brings together an established community of passionate baseball fans, from longtime supporters to families experiencing their first game. Rather than interrupting that experience, FreshDirect’s activation adds something to it. Located in the Fan Zone, the activation invites visitors to play a custom Plinko game, win FreshDirect gift cards, and take home branded mesh grocery bags. Each touchpoint gives fans a way to participate while introducing FreshDirect through an experience connected to the excitement of game day. This is where a stadium brand activation  can extend the value of an existing sports sponsorship, turning brand presence into direct consumer interaction.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c50e14b2-03d5-454a-8476-4ceb0095bbd4/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - FRESHDIRECT AT YANKEE STADIUM: TURNING SPORTS SPONSORSHIP INTO FAN ENGAGEMENT - SHOWING UP AS PART OF THE EXPERIENCE</image:title>
      <image:caption>For marketers investing in sports sponsorships, the opportunity is to connect existing fan communities with measurable brand interactions. An effective sports sponsorship activation  can support several business objectives: Increase consumer engagement beyond traditional signage. Encourage product discovery and trial. Introduce relevant offers to potential customers. Create branded moments that extend beyond the event. Build familiarity and affinity within an established community. The FreshDirect activation demonstrates how these objectives can be incorporated into the fan journey without competing with the reason people came to the stadium.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/real-housewives-boat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/494a8103-44cd-462c-a07c-d66984b0c85d/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Real Housewives Party Boat: Entertainment Marketing in NYC - A FANDOM THAT KNOWS HOW TO HAVE FUN</image:title>
      <image:caption>The entire night leaned into what fans already loved about the Housewives universe rather than trying to reinvent it. There were drag performances, music, dancing, plenty of Housewives references, and Luann and Dorinda being exactly who fans came to see. As the sun went down, we sailed along the Hudson and eventually passed the Statue of Liberty lit up at night. What I loved most was the mix of people onboard. Different ages, backgrounds, and levels of Housewives obsession were represented. Some were superfans who could quote entire episodes, while others came for the drag, the party, or a summer night on the Hudson. The experience gave each group a way to participate, which is an important part of building community around an existing fandom .</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/bf61a542-ca7d-4d22-9407-bb8e05181e74/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Real Housewives Party Boat: Entertainment Marketing in NYC - GIVE FANS MORE WAYS TO BE FANS</image:title>
      <image:caption>There's a lesson here for brands, artists, and entertainment properties with established audiences. Building fandom doesn't always mean creating something entirely new. Sometimes it's about understanding what people already love and finding another way for them to experience it. The party boat worked because it felt completely natural to the RHONY universe. It was over-the-top, very New York, and designed for people who understood why spending a night on the Hudson with Luann and Dorinda would be memorable. Fans could dress up, sing, dance, take photos, and create their own memories around something they'd followed for years. For brands investing in entertainment partnerships and cultural activations, the opportunity is to build on the behaviors and relationships that already exist within a community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/bruno-mars-concert-fandom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/28e418c6-ba7d-4daa-964e-32008d5c265f/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Bruno Mars at MetLife: The Power of Live Music Experiences</image:title>
      <image:caption>DIFFERENT ERAS, ONE FANDOM  Bruno's performance brought together music from The Romantic, earlier hits, and his Silk Sonic collaboration with Anderson .Paak. What stood out was how naturally different generations of fans connected through the same setlist. Some arrived with memories attached to songs from more than a decade ago, while others were experiencing the new music for the first time. During the ballad medley, phone flashlights illuminated the stadium as thousands of people sang together. Fans knew when to dance, when to sing, and when to simply listen. Those shared rituals are an important part of building lasting fandom. Audiences bring their own histories to a live experience, but leave with new memories they share with everyone who was there.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/740b9216-295f-4825-af18-a17f180d0c4a/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Bruno Mars at MetLife: The Power of Live Music Experiences</image:title>
      <image:caption>THE CONCERT WAS ONLY PART OF THE EXPERIENCE What stood out most wasn't any single activation or performance. It was how many different opportunities fans had to participate. You could visit the pop-up. Buy something exclusive. Dress for The Romantic. Take a photo. Tag the tour. Bring a flag. Dance with DJ Pee .Wee. Revisit the Bruno songs you grew up with. Discover the new ones. Sing along with thousands of strangers and then share the experience with your own community afterward. Each touchpoint reinforced the same world without requiring everyone to participate in exactly the same way. That's an important distinction for brands thinking about fandom. A strong fan experience isn't about creating one big moment and hoping people remember it. It's about building enough meaningful touchpoints around that moment that people can choose how they want to belong.</image:caption>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/listening-bars-and-the-lost-art-of-listening-together</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a38b551f-c9e1-49b4-83fc-bcab666dc11a/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Tokyo Record Bar NYC: Experiential Hospitality Through Music - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ab3e7adf-f4a7-40b4-8b4c-130611cd15d3/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Tokyo Record Bar NYC: Experiential Hospitality Through Music - THE GUESTS BECOME THE CURATORS</image:title>
      <image:caption>At the beginning of dinner, every guest selects a song from the restaurant's vinyl collection. Over the next two hours, the soundtrack unfolds one record at a time, shaped by the people sitting around the counter. The night I visited, the room moved between Stevie Wonder, Sade, Michael Jackson, and artists I'd never heard before. Every new record sparked recognition, curiosity, or conversation. Rather than simply listening to a predetermined playlist, we were creating the soundtrack together. It's a simple example of how participatory guest experiences can change the dynamic of a hospitality space without requiring elaborate technology or production.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ff655f2f-ad79-4685-b969-e9307e9c767c/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Tokyo Record Bar NYC: Experiential Hospitality Through Music - THE BUSINESS CASE FOR EXPERIENTIAL HOSPITALITY</image:title>
      <image:caption>For hospitality brands, restaurants, and lifestyle destinations, Tokyo Record Bar offers an interesting lesson in experiential marketing and community building . The food and drinks are central to the business, but the format gives guests another reason to choose this particular restaurant. The music creates a distinctive experience that is difficult to replicate through a conventional dinner reservation. It's also a reminder that guest engagement doesn't always require a large-scale activation. A thoughtfully designed opportunity to participate can make an existing space more memorable. For brands developing hospitality concepts, VIP experiences, or intimate consumer events, the opportunity is to identify what guests already care about and give them a natural way to share it with others.</image:caption>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/building-culture-not-cults</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ce4037ec-a285-45d7-b19f-12a6a3aee679/usopen.jpg</image:loc>
      <image:title>Insights - Brand Community Building: Creating Loyalty Through Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d803ba18-ac91-4a0d-a210-43e350d0d167/weeknd.jpg</image:loc>
      <image:title>Insights - Brand Community Building: Creating Loyalty Through Culture - PARTICIPATION BUILDS OWNERSHIP</image:title>
      <image:caption>Technology has made it easier for brands to collect and analyze customer data, but understanding consumer behavior is only part of building a lasting relationship. The more interesting opportunity is to give audiences a role in shaping their experiences. That might mean contributing ideas, customizing products, participating in live events, or connecting with other people who share the same interests. These forms of fan engagement  can help people develop a stronger personal connection to a brand because they're contributing rather than simply consuming.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4309aac0-9d68-4c76-afd8-226d105387ad/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Brand Community Building: Creating Loyalty Through Culture - THE COMMUNITIES THAT LAST GIVE SOMETHING BACK</image:title>
      <image:caption>LEGO Ideas is an example of how participation can become part of a brand's relationship with its audience. Through LEGO Ideas , fans can submit product concepts, support other creators, and potentially see community-generated designs become official products. Selected creators can also receive royalties. The community contributes to the brand's creative direction rather than simply responding to finished products. The same thinking applies across sports, entertainment, retail, and live experiences. Giving people opportunities to participate can create stronger relationships with the brands and cultural properties they already care about.</image:caption>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/retail-and-the-future-of-selective-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3fb12657-9ff3-4a90-93f8-19414eafa68b/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Retail Experiential Marketing: The Future of Engagement - FROM RETAIL TO GATHERING PLACE</image:title>
      <image:caption>The destinations that stand out won't simply have the best retailers. They'll create reasons for people to return. Brookfield Place is a great example. Its World Cup activation transformed the property into a destination people wanted to return to again and again. By creating a daily experience that brought thousands together around a shared cultural moment, Brookfield Place became more than a place to shop or dine. It became a place to gather, connect, and participate, reinforcing that the future of retail is creating compelling reasons for people to come back.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/998dbb0c-8f94-45ab-a039-1b4d8ba0c986/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Retail Experiential Marketing: The Future of Engagement - WHY PLACE MATTERS</image:title>
      <image:caption>The World Cup gave people a reason to gather, but the places that hosted those gatherings became part of the experience itself. Whether it's a concert, a sporting event, or a public watch party, the memories people take home are rarely just about what happened on the field. They remember where they watched it, who they were with, and the feeling of experiencing that moment alongside hundreds of other people. That's what great destinations create. They transform physical spaces into places people associate with meaningful moments. For a few hours, a plaza becomes a stadium, strangers become teammates, and an ordinary afternoon becomes a memory people want to relive.</image:caption>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/jazz-in-harlem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a5a3a429-c1aa-4203-a0bf-888ca07014ab/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Live Jazz in Harlem: Building Community Through Music - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ab085654-e1a2-4208-a54e-04683aa8506c/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Live Jazz in Harlem: Building Community Through Music - CULTURE GIVES PEOPLE A REASON TO RETURN</image:title>
      <image:caption>Harlem has long been central to jazz, with generations of musicians, venues, and audiences helping shape its cultural identity. At Smoke, that history felt very much alive. The sold-out room included longtime jazz enthusiasts who recognized familiar introductions and newcomers discovering the music. The venue gave both groups a place to participate in an ongoing cultural tradition. That is a useful lesson in community building and audience engagement . Established communities often grow because they continue to welcome new people without losing the interests and traditions that brought everyone together in the first place. For brands and hospitality destinations, cultural programming can create similar opportunities to connect with existing audiences while introducing something meaningful to new visitors.</image:caption>
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      <image:title>Insights - Live Jazz in Harlem: Building Community Through Music - THE HUMAN PREMIUM OF LIVE EXPERIENCES</image:title>
      <image:caption>Much of today's music discovery happens through streaming, social media, and personalized recommendations. Those platforms make music accessible, but they cannot fully reproduce the feeling of hearing it alongside other people. At Smoke, the audience became part of the experience. Each reaction was shared with everyone else in the room, creating memories connected not only to the artists but also to the venue itself. For marketers developing experiential hospitality and cultural activations , this illustrates how a physical environment can strengthen the relationship between an audience and the experience they choose to attend. The venue, the performers, and the community each contribute to what makes the evening memorable.</image:caption>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/fandom-and-participation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2eaf2de7-b6db-4fd6-bc45-69612cffc556/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - How to Build Brand Communities Through Audience Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1960184e-bbf2-4795-9164-cc3adb72a17e/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - How to Build Brand Communities Through Audience Engagement - People Don't Become Fans Overnight</image:title>
      <image:caption>Most brands imagine fandom as a destination. Someone discovers the brand, falls in love with it, and eventually becomes a loyal customer.  Real communities rarely work that way.  People almost always begin on the outside. They watch, they observe, and they learn the culture before they ever contribute. Then something shifts when they leave a comment, attend an event, create a piece of content, or help another member of the community. Before long, they aren't simply following the brand anymore, they're helping shape it.  Our research shows that this progression happens much faster than most people realize. Within a year of consistently contributing, participation often becomes part of someone's identity rather than just another hobby.   That's a powerful idea because it completely changes what brands should be optimizing for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d77bc113-c1e6-492f-bfba-98efffdc143c/experiential-agencies-nyc-activation.jpg+world+cup</image:loc>
      <image:title>Insights - How to Build Brand Communities Through Audience Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/trend-radar-7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cf5caf86-9898-4d81-b382-96ce47b78f4e/Screenshot+2026-07-14+at+11.34.10%E2%80%AFAM.png</image:loc>
      <image:title>Insights - Experiential Marketing Trends: Moving Beyond Event Fatigue - Proof point: Dunkin x Barbie</image:title>
      <image:caption>The backdrop is dead. For years, "experiential" meant a step-and-repeat, some branded signage, and decoration tossed around the edges of a room. But the reality is, that’s not  working anymore.  People want to be teleported. Nobody is thinking "does this photograph well," but instead "does this make me forget what city I'm really standing in." A pop-up doesn't land because it's styled, it lands because for a few minutes you're not where you actually are. No branded corner poking through. The whole room has to hold the illusion.  Because what people are really buying isn't the product. It's a few minutes inside another world. That's the line between a seasonal item and a destination: one gets sampled and forgotten. The other gets lived in and connected with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a075dc90-71af-424d-a912-f31d6aee2676/Screenshot+2026-07-14+at+11.33.58%E2%80%AFAM.png</image:loc>
      <image:title>Insights - Experiential Marketing Trends: Moving Beyond Event Fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4cd49f9f-10b1-480d-8035-1d0cdde2c55c/experiential-agencies-nyc-activation.jpg++Oatly</image:loc>
      <image:title>Insights - Experiential Marketing Trends: Moving Beyond Event Fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cbfd23be-5dbf-4728-8816-82df66e580f4/experiential-agencies-nyc-activation.jpg++National+geographic</image:loc>
      <image:title>Insights - Experiential Marketing Trends: Moving Beyond Event Fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/why-fandom-became-everything</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b36219a9-fd32-4f59-ae4e-a18c5bca1d07/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - How Experiential Marketing Builds Brand Loyalty and Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9dc2091e-8e0e-479b-bbca-475b1102b49b/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - How Experiential Marketing Builds Brand Loyalty and Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b0542b76-4c9f-4601-90cf-193710a95288/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - How Experiential Marketing Builds Brand Loyalty and Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/human-premium</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782238634009-6YY5383PPK4RD4QCF34S/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Building Brand Loyalty Through Experiences and Connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782238668286-B8GGO311848K07JPFR8E/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Building Brand Loyalty Through Experiences and Connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782238687180-5CHSM9H1RMVWPG82RT77/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Building Brand Loyalty Through Experiences and Connection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/world-cup-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782146567102-962UOWCMXLGS1UMAG7JF/experiential-agencies-nyc-activation.jpg+world+cup</image:loc>
      <image:title>Insights - World Cup 2026: What Sports Marketing Can Learn From Shared Fan Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782146685590-MVWIKV7YROIJI6V8PLZI/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - World Cup 2026: What Sports Marketing Can Learn From Shared Fan Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1782146611370-YF81L1Y4NU34W5C4T0O3/experiential-agencies-nyc-activation+knicks+win+.jpg</image:loc>
      <image:title>Insights - World Cup 2026: What Sports Marketing Can Learn From Shared Fan Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/the-search-for-connection-is-reshaping-experiential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1781104854214-0N1ZWX1P0N6GKZJ434QX/unsplash-image-FUmDe-Bx1LA.jpg</image:loc>
      <image:title>Insights - Experiential Marketing: Why Human Connection Matters&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1781104834085-45K5ML4DAK8918TSKZWP/unsplash-image-TqOFeBqnqrI.jpg</image:loc>
      <image:title>Insights - Experiential Marketing: Why Human Connection Matters&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/human-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1780933458275-LFX361FGM3FU6M2UIZL4/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - The Future of Brand Experiences: Beyond the Experience Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1780933517905-JKCFN3K065LQN3EJNTLM/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - The Future of Brand Experiences: Beyond the Experience Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1780933540171-AJ2XGKGEMC9F1IOZY5E8/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - The Future of Brand Experiences: Beyond the Experience Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/trend-report1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/22b96b39-5380-419c-b56a-2fee49cc242a/netflixhouse.jpg</image:loc>
      <image:title>Insights - Experiential Marketing Strategy: Lessons from Leading Brands - Netflix expanding into permanent entertainment destinations through Netflix House reflects where experiential is heading. Instead of temporary activations, the brand is building physical spaces where consumers can step directly into the worlds they already emotionally invest in through content. The experience becomes an extension of fandom itself.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5c9d12eb-915c-4d6e-9497-279a1066c025/experiential-agencies-nyc-activation.jpg++red+bull+dance+your+style</image:loc>
      <image:title>Insights - Experiential Marketing Strategy: Lessons from Leading Brands - Red Bull Dance Your Style continues to show how the brand builds culture through participation, not interruption. The event series blends dance, music, competition, and community in a way that feels organically connected to the audiences already involved in those scenes. Red Bull succeeds because it consistently behaves like a long-term cultural participant rather than a sponsor dropping into trends temporarily.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0937c0d3-8555-444e-88ac-e21a6a949098/diplorunclub.webp</image:loc>
      <image:title>Insights - Experiential Marketing Strategy: Lessons from Leading Brands - The rise of community-driven run clubs reflects the same broader shift. Events like Diplo’s Run Club are succeeding because they combine fitness, music, social identity, and real-world connection into something people actively want to belong to. The value is not just the activity itself, but the community ecosystem surrounding it.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/consumer-led-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1779806272526-0EH2U7BQ73T6HBX4Y4WZ/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Consumer-Led Experiential Marketing: The Power of Participation&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1779806309491-BICITH276MTFLZV32OK0/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Consumer-Led Experiential Marketing: The Power of Participation&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/roi-is-a-living-system</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1779195305288-NG4DGYP5YL48EF4HS0ZZ/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - How to Measure Experiential Marketing ROI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1779195346894-8TCUGFYD9DQ2D0VHKMYR/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - How to Measure Experiential Marketing ROI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/takeaways</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1778593353225-1S23PMETTSSFHHWDXMAF/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Experiential Marketing in the Age of AI and Digital Fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1778593395065-0GR7GY81SM4N1XS24SS6/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Experiential Marketing in the Age of AI and Digital Fatigue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/coachella-brand-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/11cc21e9-b9af-44e3-96ac-7fa6c4c2ffcb/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Coachella Brand Activations: 9 Years of Experiential Expertise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/bd712463-cf71-4715-93c3-f8bdd1cc9f78/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Coachella Brand Activations: 9 Years of Experiential Expertise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0584cc3a-9209-41bd-a5ca-8ed2d2f6d59a/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Coachella Brand Activations: 9 Years of Experiential Expertise - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/building-collaboration-into-the-process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1776796839325-D0RR8OBNMDJR70CYVH4L/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Experiential Agency Partnerships: Beyond the RFP Process&amp;nbsp; - Make it stand out</image:title>
      <image:caption>MLA Citation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1776796951756-9S0PE9M2I3MJO6GEZZKC/experiential-agencies-nyc-activation.jpg</image:loc>
      <image:title>Insights - Experiential Agency Partnerships: Beyond the RFP Process&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/evaluating-experiential-partners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1776266151176-2A21G383S6H5YYCUCZ75/unsplash-image-g1Kr4Ozfoac.jpg</image:loc>
      <image:title>Insights - How to Evaluate Experiential Partners Beyond the Pitch&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1776266081299-6TZ9DJ3OOKYUCP8ZS4M6/unsplash-image-qCi_MzVODoU.jpg</image:loc>
      <image:title>Insights - How to Evaluate Experiential Partners Beyond the Pitch&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sohoexp.com/insights/how-to-structure-experiential-rfps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1775144686308-1V9ZJ0XXO5O6KIJSS4SU/unsplash-image-wlrmQa7Hli8.jpg</image:loc>
      <image:title>Insights - How to Structure an Experiential RFP That Gets Better Thinking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1775144732562-YW82R6J2CP1LUNKLI9MT/unsplash-image--ySLeov8m_8.jpg</image:loc>
      <image:title>Insights - How to Structure an Experiential RFP That Gets Better Thinking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1775145025091-BDJQMAI9DGDDF72LICJ0/unsplash-image-KdeqA3aTnBY.jpg</image:loc>
      <image:title>Insights - How to Structure an Experiential RFP That Gets Better Thinking - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - A Brand’s Guide to Writing Better Experiential RFPs&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-31</lastmod>
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      <image:title>Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3ee5cbb5-c259-4900-9aad-d4cd1949f1c6/Brands+Built+for+Fandom</image:loc>
      <image:title>Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ac98b0fa-1e68-4473-bcf6-5fdc1c185beb/Brands+Built+for+Fandom</image:loc>
      <image:title>Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Insights - Brands Built for Fandom: From Participation to Belonging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.sohoexp.com/insights/evolution-of-experiential-marketing</loc>
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      <image:title>Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
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    <lastmod>2026-01-09</lastmod>
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      <image:title>Insights - Scene-Driven Marketing: Reaching Gen Z Through Music Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Scene-Driven Marketing: Reaching Gen Z Through Music Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Scene-Driven Marketing: Reaching Gen Z Through Music Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-01-08</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Era of Emotional Metrics: What We Track Is What We Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Era of Emotional Metrics: What We Track Is What We Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.sohoexp.com/insights/neo-analogism</loc>
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    <lastmod>2026-01-08</lastmod>
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      <image:title>Insights - WHY EVERYTHING FEELS LIKE A MEMORY: THE RISE OF NEO-ANALOGISM IN EXPERIENTIAL MARKETING&amp;nbsp; - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - LISTENING MODE IRL: HOW INTIMATE BRAND EXPERIENCES ARE REDEFINING ENGAGEMENT - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Trust Isn’t Just a Value. It’s the Experience.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/803a7c5a-d055-44de-bc32-c3e35f75a211/Espolon+BW24-75.jpg</image:loc>
      <image:title>Insights - Trust Isn’t Just a Value. It’s the Experience.&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e8237e4e-062f-437a-b122-dffe23468a6e/AI+Generated+Image</image:loc>
      <image:title>Insights - HOW UNIVERSAL AI ASSISTANTS ARE REWRITING BRAND ENGAGEMENT&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - HOW UNIVERSAL AI ASSISTANTS ARE REWRITING BRAND ENGAGEMENT&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
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    <lastmod>2026-01-08</lastmod>
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      <image:caption>@drinkpoppi. "Coachella 2025 Poppi activation." Instagram, April 14, 2025, www.instagram.com/p/DIcREgFBRZX/?img_index=1. Accessed 13 May 2025.</image:caption>
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      <image:title>Insights - The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2026-01-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/159c95ee-208d-4e12-962f-16dcef2040b7/SOBEWFF+La+Croix+Activation</image:loc>
      <image:title>Insights - SOBEWFF 2025: A Celebration of Culinary Innovation and Brand Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - SOBEWFF 2025: A Celebration of Culinary Innovation and Brand Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ca19b4c1-5f05-42ec-b238-ff504d52f97f/Russel+Stover+SOBEWFF+2025</image:loc>
      <image:title>Insights - SOBEWFF 2025: A Celebration of Culinary Innovation and Brand Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/fee2c0b7-3eec-42d6-9114-a998478c8473/SOBEWFF+Cunard+Activation</image:loc>
      <image:title>Insights - SOBEWFF 2025: A Celebration of Culinary Innovation and Brand Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/944adec9-9cb3-4ad6-a7d3-4b7f78662ef5/SOBEWFF+Coca+Cola+Activation</image:loc>
      <image:title>Insights - SOBEWFF 2025: A Celebration of Culinary Innovation and Brand Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/64e6f740-8448-4297-9395-34d305eb4c84/SOBEWFF+2025+Guy+Fieri</image:loc>
      <image:title>Insights - SOBEWFF 2025: A Celebration of Culinary Innovation and Brand Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/05f49862-b1dc-4b89-bd83-60d26a6f2e29/SOBEWFF+2025</image:loc>
      <image:title>Insights - SOBEWFF 2025: A Celebration of Culinary Innovation and Brand Excellence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.sohoexp.com/insights/soho-experiential-soon-future-studies-and-the-taboo-group-unveil-the-future-of-experiential-design-report-at-sxsw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:title>Insights - SoHo Experiential, SOON Future Studies, and The Taboo Group Unveil ‘The Future of Experiential Design Report’ at SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.sohoexp.com/insights/the-art-amp-science-of-designing-a-vibe-for-an-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3b8101b6-3e19-406a-82f4-0f0fa30dfd83/Grand+Marnier+-+Grand+Encounter+-+Previews-5.jpg</image:loc>
      <image:title>Insights - The Art &amp;amp; Science of Designing a Vibe for an Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1cfee992-00ff-48f1-8722-1397d27ad962/JCD_0870.jpg</image:loc>
      <image:title>Insights - The Art &amp;amp; Science of Designing a Vibe for an Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6c66ebc2-1608-4922-a0c3-1599e4642841/Grand+Marnier+BW24-18.jpg</image:loc>
      <image:title>Insights - The Art &amp;amp; Science of Designing a Vibe for an Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cad6cb1e-f087-4a83-a548-cebb1faf58cb/HiltonALCC_Atlanta2024_FinchPhoto_%40benfinch-0811.jpg</image:loc>
      <image:title>Insights - The Art &amp;amp; Science of Designing a Vibe for an Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b3e638f8-8df6-45c8-90f1-08e4534ccfd8/AirbnbYearEndParty-8.jpg</image:loc>
      <image:title>Insights - The Art &amp;amp; Science of Designing a Vibe for an Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The Art &amp;amp; Science of Designing a Vibe for an Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Insights - The Art &amp;amp; Science of Designing a Vibe for an Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - How Top Brands Are Engaging Consumers Through Experiential - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/7f007b84-d949-454b-a95e-6ed65ae3c217/Yasso_Frozen_Greek_Yogurt_Ross_Mathews_1.jpg</image:loc>
      <image:title>Insights - How Top Brands Are Engaging Consumers Through Experiential - Make it stand out</image:title>
      <image:caption>Yasso. “YASSO Launches ‘I Scream for Yasso’ Campaign to Help Snackers Feel Ridiculously Better by Screaming Their Yassos Off.” PR Newswire, 22 May 2024, www.prnewswire.com/news-releases/yasso-launches-i-scream-for-yasso-campaign-to-help-snackers-feel-ridiculously-better-by-screaming-their-yassos-off-302152859.html. Accessed 9 Jan. 2026.</image:caption>
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      <image:title>Insights - How Top Brands Are Engaging Consumers Through Experiential - Make it stand out</image:title>
      <image:caption>Adams, et al. “Spotify’s Biggest Campaign Since Wrapped Is Deeply Personal and Relatable.” Adweek, 11 June 2024, www.adweek.com/creativity/spotifys-biggest-campaign-since-wrapped-is-deeply-personal-and-relatable/. Accessed 9 Jan. 2026.</image:caption>
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      <image:title>Insights - How Top Brands Are Engaging Consumers Through Experiential - Make it stand out</image:title>
      <image:caption>Herrick, Sophie. “Catch a Chevy at CMA Fest 2022 — Rides TikTok.” EventMarketer, 10 June 2022, www.eventmarketer.com/article/catch-a-chevy-cma-fest-2022-rides-tiktok/. Accessed 9 Jan. 2026.</image:caption>
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      <image:title>Insights - How Top Brands Are Engaging Consumers Through Experiential - Make it stand out</image:title>
      <image:caption>Anthropologie. “This past weekend our Anthropologie fruit …” LinkedIn, 13 Aug. 2023, https://www.linkedin.com/posts/anthropologie_this-past-weekend-our-anthropologie-fruit-activity-7201905757062062080-l_mt/. Accessed 9 Jan. 2026.</image:caption>
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      <image:title>Insights - Rising to the Occasion: How Brands Lead During Natural Disasters - Make it stand out</image:title>
      <image:caption>Photo Credit: Patrick Perkins at Climate Visuals Downtown</image:caption>
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      <image:title>Insights - Rising to the Occasion: How Brands Lead During Natural Disasters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Insights - Rising to the Occasion: How Brands Lead During Natural Disasters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>Two women are taking a selfie at an outdoor event during the evening. They are smiling, holding drinks, and standing in front of a decorated green wall with orange accents and illuminated lights spelling 'AFTER' and 'SPIRIT'.</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>A digital photo booth with a bright orange frame displaying an advertisement for a social event, featuring illustrations of two people and two clinking wine glasses, and a camera lens on the top center. A person with glasses and an afro hairstyle is standing to the right, looking at the booth. In the blurred background, several other individuals are present in a dimly lit indoor setting.</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>A group of six diverse people smiling and holding orange beverages during a social gathering at an indoor event. They are standing in front of a green leafy wall with orange decorations and a neon sign that reads 'Apero Spritz.'</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>Four people smiling and holding drinks at a party with a green leafy backdrop decorated with orange balls and flowers. A neon sign reads 'Aperol Spritz'.</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>A crowded outdoor event at night with a white tent labeled 'Campari', decorated with red curtains, lights, and flowers, with many people mingling and taking photos.</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>A group of women smiling and celebrating together at an outdoor event, with colorful decorations and greenery in the background.</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>A man and woman smiling, holding drinks at an outdoor event decorated with orange flowers and plants, with other people in the background.</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>Night view of a pool with floating white letters spelling 'LOVE,' illuminated by decorative lighting, with a sign reading 'Appleton Estate Jamaica Rum' in the background surrounded by palm trees.</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>An aerial nighttime view of a pool area with a large sign that reads 'ART OF TIKI' and surrounding crowd, palm trees, and colorful lights.</image:caption>
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      <image:title>APEROL: SOBEWFF 24</image:title>
      <image:caption>Crowd gathered at an outdoor event with banners and string lights, surrounded by palm trees at night.</image:caption>
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    <image:image>
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      <image:title>APEROL: SOBEWFF 24</image:title>
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    <image:image>
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      <image:caption>Guests enjoy Wasa samples</image:caption>
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    <image:image>
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      <image:caption>Wasa brand ambassadors prepare sample bites for guests</image:caption>
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      <image:caption>Wasa brand ambassadors talk about the sample bites with guests</image:caption>
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    <loc>https://www.sohoexp.com/work/citi-global-citizen-festival</loc>
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    <lastmod>2026-03-10</lastmod>
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      <image:title>CITI: Global Citizen</image:title>
      <image:caption>Crowd of people wearing rain gear and colorful hats, holding up smartphones at an outdoor event.</image:caption>
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      <image:title>CITI: Global Citizen</image:title>
      <image:caption>Crowd of people gathered outdoors with arms raised towards a large, colorful, circular object hanging from above during a rainy day.</image:caption>
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      <image:title>CITI: Global Citizen</image:title>
      <image:caption>Outdoor stage at the Global Citizen Festival with large circular screen, surrounded by trees, and event barriers in the foreground, under cloudy skies.</image:caption>
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    <image:image>
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      <image:title>CITI: Global Citizen</image:title>
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    <image:image>
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    <image:image>
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      <image:title>CITI: Global Citizen</image:title>
      <image:caption>Group of six women standing together inside a building, smiling, holding drinks, and enjoying a social event.</image:caption>
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      <image:title>GLOBAL POKER: F1 Summer Activations</image:title>
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      <image:caption>Three people pose in front of a tent with a sign that says Global Poker, with a thank you banner and a no smoking sign above them. One man on the left wears sunglasses, a white hat, and a white shirt. The man in the middle wears glasses and a black and white racing suit, while the woman on the right wears a matching racing suit. They are standing on a small round stage.</image:caption>
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      <image:caption>A red Ferrari Formula 1 race car on display at an outdoor event during sunset, with people walking and booths in the background, including a sign for Pacific Park and a game booth. The car is surrounded by a black barrier with</image:caption>
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      <image:caption>People playing poker at an outdoor event under a tent, with children and spectators around.</image:caption>
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      <image:title>GLOBAL POKER: F1 Summer Activations</image:title>
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      <image:title>WW1 MUSEUM: Night at the Tower 2022 &amp; 2023</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/197a5d07-dee6-4a4f-a774-998da25fa22d/16-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A lively bar scene with women talking and laughing among bar counters with bottles, glasses, and condiments in a dimly lit, modern venue.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/973a342d-6f7f-4511-9a68-3a8962994318/17-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>Group of people taking photos in front of a bright, neon-lit wall with city skyline graphics at an indoor event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/867cf298-577e-4475-a496-b75bdfd5d1dc/18-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>People socializing at a bar or event, with drinks and bottles on the counter, illuminated by reddish lighting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/796bbdea-d7b7-47f2-9f01-8c3e69a435c4/19-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>People gather at a bar or reception area with a neon sign in the background. The scene is decorated with large floral arrangements, and some individuals are looking at their phones while engaging with others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cb799e5b-7293-4cad-831e-09becc55f9c3/20-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A group of people socializing at a bar or lounge with low lighting. A woman with dark hair, wearing a polka dot top, is smiling and talking to others. There are drinks and a table centerpiece with a lit lamp on the table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/94134acd-0e22-45db-84a4-9f89834b37aa/21-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>Two women are toasting with drinks in front of a shiny, gold, mirrored background that has the word 'Gaufrier' and images of lions and lions' heads on it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/83d281c2-f142-48ab-aa49-36525b992e4b/22-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A woman wearing a red cap and colorful clothing is leaning forward and pointing at a computer screen in a dimly lit room. Other people are nearby, some holding drinks, engaged in conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b0c8d8f9-0064-4a05-b85e-31f2c73ea576/23-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>Two women facing each other and holding drinks in a dimly lit bar or club with warm red lighting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9d58e627-2fca-4f96-a30c-ae74f276dc05/24-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>Two women smiling and holding drinks in a crowded indoor event with red lighting and a floral display in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cc027e56-0f99-477f-98fa-99c0a56b76fd/25-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A DJ wearing a black shirt with a white logo, mixing music with a DJ console, surrounded by colorful neon lights, in a vibrant nightclub setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/45720536-6c67-4482-ab7b-6192052eeb92/26-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A female violinist wearing a shiny black leather jacket and sparkling pants performing on stage at a Grand Marnier event. The stage features bright red branding and a DJ setup with a laptop and a bottle of Grand Marnier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6a22e56a-5950-4674-9403-23822e8c6f7c/27-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A group of diverse people smiling and looking at items on a display table with jewelry at an event, with a neon sign reading 'COCONUT + ORANGE' in the background.</image:caption>
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    <image:image>
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      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>People gathered around a display at a cannabis and THC event, with glass containers showcasing products, and a neon sign in the background reading "CANNABIS + THC".</image:caption>
    </image:image>
    <image:image>
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      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>People shopping at a store counter with electronic signs in the background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>People socializing at a bar, with a woman smiling and holding a drink, surrounded by others in a dimly lit setting.</image:caption>
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    <image:image>
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      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>Three people are standing at a bar in a dimly lit venue, engaging in conversation and smiling. The bar has various bottles and drink ingredients on it, and other patrons are visible in the background.</image:caption>
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    <image:image>
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      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A group of diverse young adults at a bar in a dimly lit nightclub, engaging in conversation and drinking; neon lights in the background and bottles of alcohol on the bar counter.</image:caption>
    </image:image>
    <image:image>
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      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A person dressed in formal black tuxedo with a bow tie, sitting at a red table in front of a red curtain backdrop. The person is reaching out and holding someone's hand that is extending into the frame. On the table, there are bottles of beer and some flowers in vases.</image:caption>
    </image:image>
    <image:image>
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      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>An indoor event space with dim lighting and red neon lights, filled with many people gathered around tables and standing in groups, with a large illuminated sign that says 'Grand Encounter' on the wall.</image:caption>
    </image:image>
    <image:image>
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      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A lively indoor gathering with people socializing, some seated on colorful couches and others standing, in a dimly lit space with modern decor and a bar area in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b1373fcd-60fa-45cc-aa50-0e28b4d6404f/36-Grand-Marnier-Grand-Encounter-Brand-Activation-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>GRAND MARNIER: Grand Encounter 2024</image:title>
      <image:caption>A crowd of diverse people at an indoor event, many holding up smartphones to take photos or videos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/710963f7-f5e3-4bf7-a586-f0b6a7a4855d/DSC03771.jpg</image:loc>
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      <video:title>GRAND MARNIER: Grand Encounter 2024</video:title>
      <video:description>SoHo Experiential Marketing Agency helped Grand Marnier reshape perceptions through a multi-market experiential program blending education, culture, and social-first moments.</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/616cf829-5a14-4d57-93d3-8110d48b620d/playlist.m3u8</video:content_loc>
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      <video:title>GRAND MARNIER: Grand Encounter 2024</video:title>
      <video:description>APEROL</video:description>
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      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/48e849f4-2304-4bfb-800e-1f3d501a1884/playlist.m3u8</video:content_loc>
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      <video:title>GRAND MARNIER: Grand Encounter 2024</video:title>
      <video:description>CITIBANK</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dc6463d1-1511-4531-8ce7-3245a32bda75/playlist.m3u8</video:content_loc>
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      <video:title>GRAND MARNIER: Grand Encounter 2024</video:title>
      <video:description>BLUE MOON</video:description>
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    <loc>https://www.sohoexp.com/work/lancome</loc>
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    <lastmod>2026-03-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6e6ad9ab-c0d1-4461-acfb-1581b27a9274/2-Lancome-Paris-Go-Big-Monsieur-Big-Product-Launch-Event-Soho-Experiential-Marketing-NYC.gif</image:loc>
      <image:title>LANCôME: Go Big With Monsieur Big</image:title>
      <image:caption>Two women dressed in casual outfits posing for a photo in front of a black background with the Lancome logo. One is blowing a kiss, and the other is smiling with crossed arms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e380f4d0-8ae1-4e02-a5aa-876a6f2ed901/3-Lancome-Paris-Go-Big-Monsieur-Big-Product-Launch-Event-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>LANCôME: Go Big With Monsieur Big</image:title>
      <image:caption>Makeup artist applying makeup to a woman with short brown hair and red lipstick in a salon or backstage setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c157d1a6-6efe-4d28-9800-fedb7565948c/5-Lancome-Paris-Go-Big-Monsieur-Big-Product-Launch-Event-Soho-Experiential-Marketing-NYC.gif</image:loc>
      <image:title>LANCôME: Go Big With Monsieur Big</image:title>
      <image:caption>Group of women celebrating with pink confetti and smiles, Lancôme branding in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/78e50d91-8259-4ec4-8a32-49f4e32fb957/6-Lancome-Paris-Go-Big-Monsieur-Big-Product-Launch-Event-Soho-Experiential-Marketing-NYC.jpg</image:loc>
      <image:title>LANCôME: Go Big With Monsieur Big</image:title>
      <image:caption>Group of young adults posing happily in front of a storefront with pink signs, some making peace signs and playful gestures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/71c10035-8384-4272-9ef7-ade98f5d8041/Lanc%C3%B4me+Paris+Go+Big+Monsieur+Big+product+launch+event+%7C+Soho+Experiential+Marketing+NYC.jpg</image:loc>
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      <video:title>LANCôME: Go Big With Monsieur Big</video:title>
      <video:description>See how SoHo Experiential combined beauty, technology, and social media to help Lancôme engage millennials through an immersive traveling pop-up experience.</video:description>
    </video:video>
    <video:video>
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      <video:title>LANCôME: Go Big With Monsieur Big</video:title>
      <video:description>GOOGLE</video:description>
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    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/48e849f4-2304-4bfb-800e-1f3d501a1884/playlist.m3u8</video:content_loc>
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      <video:title>LANCôME: Go Big With Monsieur Big</video:title>
      <video:description>CITIBANK</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a2ff08cb-963a-41f1-a327-218d0a51b0c3/playlist.m3u8</video:content_loc>
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      <video:title>LANCôME: Go Big With Monsieur Big</video:title>
      <video:description>GRAND MARNIER</video:description>
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  <url>
    <loc>https://www.sohoexp.com/work/blue-moon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6b2f4587-593e-46e5-bc83-e85d68dcf79f/5-Molson-Coors-Blue-Moon-Beer-Event-Soho-Experiential-Marketing-Agency-NYC.jpg</image:loc>
      <image:title>BLUE MOON</image:title>
      <image:caption>People standing in line at a coffee shop or café with a sign that reads 'Blue Moon'. The setting has an industrial interior with exposed brick walls, wooden beams, and large windows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8711fee1-370e-4c61-b290-13099e70a188/9-Molson-Coors-Blue-Moon-Beer-Event-Soho-Experiential-Marketing-Agency-NYC.jpg</image:loc>
      <image:title>BLUE MOON</image:title>
      <image:caption>A woman in a blue shirt is smiling and holding a glass of beer with a Blue Moon logo, while another person is handing her the glass. They are at a bar or outdoor setting with a sign that says 'Station Five' and 'Blue Moon' in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/72353686-863d-472b-bf82-d88d8f4e6b63/4-Molson-Coors-Blue-Moon-Beer-Event-Soho-Experiential-Marketing-Agency-NYC.jpg</image:loc>
      <image:title>BLUE MOON</image:title>
      <image:caption>A glass of orange juice with a lemon slice on the rim and a Blue Moon logo, placed on a wooden table next to a blue menu card. The background shows a blurred bar counter and a bartender, with large windows letting in natural light.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d9f0a69d-15d0-441a-a34b-5cf3f3a327c5/2-Molson-Coors-Blue-Moon-Beer-Event-Soho-Experiential-Marketing-Agency-NYC.jpg</image:loc>
      <image:title>BLUE MOON</image:title>
      <image:caption>Three friends sitting on a wooden swing, laughing and enjoying each other's company, with a brick wall and potted orange trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/68e71803-6c56-459d-8224-f00483c22e24/3-Molson-Coors-Blue-Moon-Beer-Event-Soho-Experiential-Marketing-Agency-NYC.jpg</image:loc>
      <image:title>BLUE MOON</image:title>
      <image:caption>A cocktail drink with an orange slice garnish, a small bowl of oysters with cherry tomatoes and herbs, and a menu card on a white counter at Blue Moon restaurant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/724fd8a7-6c69-41d7-91df-e8166faf579f/6-Molson-Coors-Blue-Moon-Beer-Event-Soho-Experiential-Marketing-Agency-NYC.jpg</image:loc>
      <image:title>BLUE MOON</image:title>
      <image:caption>Three young women sitting on a swing bench, smiling and holding drinks, inside a brightly lit room with large windows and a brick wall. Two people stand outside the window.</image:caption>
    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/292c6bd4-dfbb-4b06-a817-a90a7b563d0e/7-Molson-Coors-Blue-Moon-Beer-Event-Soho-Experiential-Marketing-Agency-NYC.jpg</image:loc>
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    <image:image>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Serving team prepares elegant dishes for holiday party guests</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Guest chat over cocktails and snack bites</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Guest chat over cocktails and snack bites</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Guests stand and chat near the wall display of branded magazines</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Guests smile for the camera</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Serving team prepares finger foods for snacks</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>The venue was decorated with string lights and the surrounding windows were color blocked</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Guest chat over cocktails and snack bites</image:caption>
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      <image:caption>Group of guests cheers for a photo</image:caption>
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      <image:caption>Group of guests get together for a photo</image:caption>
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      <image:caption>Guests enjoy snacks from the buffet</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Guests smile for a photo op</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Guests smile for the camera</image:caption>
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      <image:caption>Group photo in the photo booth</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Artist displays of illustrations</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Mood lighting demonstrated in a lounge</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>"So hot you'll melt" photo op</image:caption>
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      <image:title>AIRBNB: 2023 Holiday Parties</image:title>
      <image:caption>Crowd of guests chatting over cocktails and snack bites</image:caption>
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      <image:caption>Stage with a large gilded mirror frame and a screen displaying 'Tapestry Collection by Hilton', decorated with hanging light bulbs and green foliage, chandeliers hanging from the ceiling, and some chairs in the foreground.</image:caption>
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      <image:title>HILTON: America Leadership &amp; Commercial Conference</image:title>
      <image:caption>Bright yellow neon sign reading 'THE KEY TO YOUR STORY' against a dark textured background.</image:caption>
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      <image:caption>Interior view of a restaurant with a green wall decorated with plants, illuminated by warm lighting, with a neon sign reading 'cany' and a sunset scene visible through an open window.</image:caption>
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      <image:caption>An indoor event setup with three large screens displaying lush green foliage with the word 'canopy' in white text. There is a stage in front of the screens with a white curved backdrop, decorative plants, and a DJ booth labeled 'canopy.' The room has dark lighting with some tables and chairs in the foreground.</image:caption>
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      <image:caption>A large conference room set up with many rows of purple chairs facing a stage area, decorated with plants, artwork, shelves, and hanging greenery, illuminated with purple lighting.</image:caption>
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      <image:caption>A decorative bookshelf illuminated with purple lighting, containing bags, artwork, flowers, and various decorative objects, with potted plants in front.</image:caption>
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      <image:caption>Indoor lounge area with large green plants, modern chairs, and a prominent green and white sign with a question mark. Bright natural light streams in through large windows, with city buildings visible outside. Neon green and yellow lights decorate the space.</image:caption>
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      <image:caption>Hotel lobby with modern couches, small tables, potted plants, artwork, and a large illuminated TEMPO by Hilton sign.</image:caption>
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      <image:caption>A stage decorated for a graduation event, featuring a sign that says 'GRADUATE' in neon lights, a bookshelf with green plants, two brown leather sofas, and two large screens projecting images of a decorated outdoor space and an indoor living room.</image:caption>
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      <image:caption>A modern, stylish lounge area inside a building with large floor-to-ceiling windows, potted plants, and multiple seating arrangements including sofas and chairs. There are two large digital screens displaying an advertisement for a MOTTO brand session with models and a car, and a decorative circular wooden piece is situated between the screens.</image:caption>
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      <image:caption>Interior of a modern event space with blue lighting, a wall with a logo made of initials W and W, and a large digital screen displaying an outdoor patio scene with seating and umbrellas.</image:caption>
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      <image:caption>Inside an event hall with multiple large screens displaying the logo and forest imagery, chairs arranged in rows, and green lighting effects overhead, set up for a conference or presentation at the DoubleTree by Hilton hotel.</image:caption>
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      <image:caption>People at a food booth, with two staff members wearing yellow Barilla protein t-shirts and hats, serving pasta to customers. Items on the table include boxes of Barilla protein pasta and napkins.</image:caption>
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      <image:caption>Three people standing in front of a yellow delivery van, holding boxes of Barilla protein pasta, with two carts filled with boxes of the same product in front of them, on a cobblestone street.</image:caption>
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      <image:caption>Two women and one man working at a Barilla pasta booth, wearing yellow Barilla shirts and hats, with plates of pasta on the counter and boxes of Barilla pasta behind them, at an indoor event.</image:caption>
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    <lastmod>2026-10-08</lastmod>
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    <lastmod>2026-04-20</lastmod>
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      <image:caption>A Texas-themed outdoor drink stand with a vintage gas pump and a sign that says 'Texas Special'. There are two women standing behind the stand, and several tables and chairs are set up around it. Trees with budding leaves and a blue sky are in the background.</image:caption>
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      <image:title>TEXAS SPECIAL: Cattle Country Fair</image:title>
      <image:caption>People playing bag toss game at an outdoor fair under tents with trees and food stands in the background.</image:caption>
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      <image:caption>Exterior of a store with a red sign that says 'Good Drinkin' Beer' and a window displaying beer bottles inside. Outside, there are two chairs, one plaid and one white, next to a small table with a potted plant, under a large tree with green leaves and a clear blue sky.</image:caption>
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      <image:caption>People gathered at a Texas Special beer stand at an outdoor event during dusk, with some wearing patriotic clothing and hats, and trees in the background.</image:caption>
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      <image:caption>Three stacked boxes with Texas Special branding on top of a large blue barrel at an outdoor event, with tents, people, and a stage in the background.</image:caption>
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      <image:caption>A woman sitting on a wooden bench in front of a large bright orange advertising poster for Aperol Spritz. She is smiling, making a peace sign with her left hand, and wearing a colorful, patterned winter jacket and orange earmuffs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2b794142-90a5-4f26-bd37-ba0e8e3d7d0f/20250308-Viewline-5194437-Lindsay+Egan.jpg</image:loc>
      <image:title>APEROL: Apres Ski 2025</image:title>
      <image:caption>Two women in matching orange aprés-ski outfits and beanies taking a selfie inside a building with large windows overlooking a snowy ski resort.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d66872b4-5653-4929-8219-119ac9a9cce9/20250314-Eleven212+-Michelle+Escoe+%281%29.jpg</image:loc>
      <image:title>APEROL: Apres Ski 2025</image:title>
      <image:caption>Two smiling people in winter clothing enjoying drinks outdoors in a snowy setting, with wooden buildings and trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b4e11157-b8fb-48fb-8822-b3bb1c7a5f2e/20250405-Bear+Mountain+Ski+Resort%2C+Goldmine+Drive%2C+Big+Bear+Lake%2C+CA%2C+USA-Laura+Del+Toro.jpg</image:loc>
      <image:title>APEROL: Apres Ski 2025</image:title>
      <image:caption>Two women dressed in orange and white winter sports attire standing outdoors at a snowy ski resort, holding bottles of drink; behind them is a large promotional backdrop with 'Aperol' branding, snow-covered ski slopes, and skiers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0f3f4453-b9cc-41c9-aa59-434d53c479a9/20250413-Corrida%2C+Walnut+Street%2C+Boulder%2C+CO%2C+USA-Tatiana+Soto.jpg</image:loc>
      <image:title>APEROL: Apres Ski 2025</image:title>
      <image:caption>Two women dressed in orange jackets and pants sitting on an orange bench in front of a mountain-themed backdrop promoting Aperol Spritz. One woman holds a tray of small glasses and the other is smiling. There is a large image of a bottle of Aperol on the right side of the backdrop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2702aaec-5132-48fa-be44-4c782e870f29/20250419-Chalet+At+Alpine+Meadows%2C+Alpine+Meadows+Road%2C+Alpine+Meadows%2C+CA%2C+USA-Staecy+Escobar+%281%29.jpg</image:loc>
      <image:title>APEROL: Apres Ski 2025</image:title>
      <image:caption>A person in blue skiing gear and a helmet, wearing sunglasses, sipping a drink with a straw. They are holding a large glass of Aperol Spritz, with a backdrop of mountains and an orange display promoting Aperol Spritz.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5da624ec-47ef-411b-ac25-44e83224d7f2/20250419-Chalet+At+Alpine+Meadows%2C+Alpine+Meadows+Road%2C+Alpine+Meadows%2C+CA%2C+USA-Staecy+Escobar.jpg</image:loc>
      <image:title>APEROL: Apres Ski 2025</image:title>
      <image:caption>Three people dressed in orange jackets and hats standing behind a table with Aperol Spritz branding at a snowy outdoor event. There are other people in the background, some in winter gear, with trees and snow-covered mountains behind them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/315ffb2b-689e-4324-adc4-43321e2049ca/20250510-The+Village+at+Palisades+Tahoe%2C+Olympic+Valley+Road%2C+Olympic+Valley%2C+CA%2C+USA-Chris+McHughes.jpg</image:loc>
      <image:title>APEROL: Apres Ski 2025</image:title>
      <image:caption>Three women posing in front of an orange backdrop with a snowflake graphic and the words "Aperol Spritz" at an outdoor event. They are smiling, holding fans and small bags with the branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4d187ea1-b442-413a-b0a4-6168785e2a28/20250315-Eleven212+-Michelle+Escoe+%281%29.jpg</image:loc>
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    <image:image>
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      <video:title>APEROL: Apres Ski 2025</video:title>
      <video:description>APEROL</video:description>
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    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/48e849f4-2304-4bfb-800e-1f3d501a1884/playlist.m3u8</video:content_loc>
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      <video:title>APEROL: Apres Ski 2025</video:title>
      <video:description>CITIBANK</video:description>
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    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dc6463d1-1511-4531-8ce7-3245a32bda75/playlist.m3u8</video:content_loc>
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      <video:title>APEROL: Apres Ski 2025</video:title>
      <video:description>BLUE MOON</video:description>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/work/citi-strata-employee-activation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/856a4a56-56e2-4478-8d40-d4ce5740a1fc/AP8_7799.jpg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>People standing and talking near a booth with Mastercard advertisements inside a large, modern building. There is a sign that says "Say Hello to Citi Strata SM Credit Cards." The environment looks like a corporate or conference setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/fd3b8c38-da4e-43b1-8794-997facfebfe9/AP8_7069.jpg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>A woman in a white polo shirt with a 'citi' logo assists a customer at a jewelry kiosk, which displays various jewelry charms and key tags.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8dbd7cc7-789b-41ad-a789-8a480084c983/AP8_7021.jpeg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>Lobby area with promotional display for Citi Strata Elite, highlighting luxury experiences and hotel points offers. A potted plant is on the left, and various informational signs and a small wooden table are in the scene, with a large window in the background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>Professional men and women shopping for jewelry or accessories at a retail store or trade show, with multiple plastic containers filled with colorful jewelry parts on a white counter in front of them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/7062a244-57ba-4a81-819a-fb56551ca576/AP8_7039.jpeg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>A large vertical promotional banner inside a building promotes Citi credit cards, including Citi AAdvantage, Citi Premier, and Citi Elite, with rewards points information and a QR code. The banner is flanked by plants and is part of a spacious, modern interior.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ea4c3b4b-66f3-4454-9c86-f6bfdf4ba151/AP8_7555.jpeg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>Two women are examining jewelry pieces at a display table with various jewelry accessories, while a drink is visible on the table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5cef8d28-087e-4891-9df2-393934012dea/AP8_7055.jpeg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>Indoor display promoting the Citi logo and points at supermarkets: a comfy beige armchair with black cushions that have white text, a small white side table, and green houseplants. Signage includes 'Citi Strata Premier,' 'Make Every Moment Count,' and promotional signage about points at supermarkets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/049bc0c0-29fb-450a-ae91-a6fe6d244d4b/AP8_7088.jpg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>People at a table with various jewelry parts and tools, engaged in assembling jewelry, in an indoor setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3bdcbc6c-1ffe-4f8c-8ec5-987f451e9e0e/AP8_7015.jpeg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>Sign in a shopping mall that says "Say Hello to Citi Strata Credit Cards" with display stands showing Citi Strata and Citi Strata Elite Mastercard credit cards, surrounded by green plants, with people walking in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4cf737ee-5746-472a-a100-9a505924f0d0/AP8_7955.jpeg</image:loc>
      <image:title>CITI: Strata Employee Activation 2025</image:title>
      <image:caption>People at a jewelry or craft exhibition, examining and selecting jewelry or accessories displayed on tables.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/87ee5b7f-3cca-4001-8778-20499f085896/AP8_7180.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/9806d37f-784d-4165-8644-d255ff76b58c/AP8_7357.jpg</image:loc>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/616cf829-5a14-4d57-93d3-8110d48b620d/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/616cf829-5a14-4d57-93d3-8110d48b620d/thumbnail</video:thumbnail_loc>
      <video:title>CITI: Strata Employee Activation 2025</video:title>
      <video:description>APEROL</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/48e849f4-2304-4bfb-800e-1f3d501a1884/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/48e849f4-2304-4bfb-800e-1f3d501a1884/thumbnail</video:thumbnail_loc>
      <video:title>CITI: Strata Employee Activation 2025</video:title>
      <video:description>CITIBANK</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dc6463d1-1511-4531-8ce7-3245a32bda75/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dc6463d1-1511-4531-8ce7-3245a32bda75/thumbnail</video:thumbnail_loc>
      <video:title>CITI: Strata Employee Activation 2025</video:title>
      <video:description>BLUE MOON</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.sohoexp.com/work/campari-graveyard-shift</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dc3c4dd5-6844-4726-bd5d-c5e8806b7af4/Campari+Academy+Graveyard+Shift+%282%29.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>People gathered outdoors at night with trees illuminated in vibrant red, purple, and blue lights, and tents visible in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0451f355-ada8-4ad2-9561-9b850a5159e1/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_011.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>A man in a red hoodie wearing a white mask with eye holes stands behind a decorative gate with a neon sign that reads 'THE GRAVEYARD SHIFT.' The gate is adorned with black leaves and is illuminated by surrounding lights, with leafy foliage above and beside it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/0cd21ddf-1c34-438d-9a23-d79e57181851/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_006.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>Two people wearing white masks and red hooded jackets standing behind a table decorated with Halloween themed items such as cobwebs, candles, and a tombstone sign that reads 'Here Lies The Merch.' The scene is set outdoors at night with festive and spooky decorations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/e00afd8b-70a0-41a0-8557-b324e360affc/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_015.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>Three people dressed in Halloween costumes standing outside a house decorated with purple lights at night.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/7805fc45-9fbc-4ce1-8fc0-c0fca7d04a4d/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_018.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>Night scene with a small crowd of people gathered in front of a brightly lit building with a steeply pitched roof. The building is decorated with colorful lights, and there is a tent on the right side. The setting appears festive with glowing decorations on the ground and string lights overhead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/32909a0c-1768-46b1-bfea-02371b1d185f/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_023.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>A person wearing a zombie costume with dark makeup and ragged clothing, standing outdoors at night with colorful lights and a pink-lit gazebo in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/ed46931d-6c8d-4bc5-8029-4bf03cc96145/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_038.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>A woman smiling and holding a tray of cocktails decorated with small umbrellas at a nighttime outdoor event with colorful lights and people in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b52f8f00-df18-4288-b711-3653a8325797/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_043.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>A woman with shoulder-length brown hair is smiling and laughing while sitting inside a large orange wine or beer bag with the words 'International Cooperative' written on it. She is positioned in a rustic bar or pub setting with wooden barrels and a dark wooden counter behind her.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/925cb094-2d16-4c62-b6f4-4c826bdde974/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_143.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>A Halloween-themed bar or drink station with orange drinks in clear cups topped with Halloween-themed stir sticks. Two women are behind the counter preparing drinks, with shelves of bottles in the background, and a festive decor with orange flowers and skeletons. There is warm, orange lighting and a sign that appears to say 'Spooky' in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1944bbf7-6b66-4536-a9eb-ca738f4b8e88/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_204.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>A group of five young people taking a selfie at a party or nightclub with purple and pink lighting. They are smiling and posing, with one person holding a phone to capture the photo. The background includes neon lights and party decor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/fcccdbf5-ab4a-4de3-b33a-3753c6efbddf/PDXCW25_CampariAcademy_GraveyardShift_General_JacobTylerDunn_238.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>Two people are sharing drinks at a party or nightclub, with colorful purple and pink lighting and other party-goers in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/45476675-a480-4002-8ab6-8db1400cbedc/PDXCW25_CampariAcademy_GraveyardShift_General_JoshBrasted_059.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>A woman wearing glasses, lying on a pile of scattered receipts and papers, smiling and taking a selfie in a lively environment with blue lighting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2864e483-b2b1-4632-b824-80c00d7af4a9/PDXCW25_CampariAcademy_GraveyardShift_General_JoshBrasted_189.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>A man with a beard wearing a black hat and a patterned apron is pouring a dark liquid from a shaker into a glass. The background features a blue wall with some bottles and a menu, along with some people at the bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/bc52384c-6bfe-462c-aeef-47604088fdac/Campari+Academy+Graveyard+Shift+General.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>Two women hugging and smiling in a colorful, vibrant nightclub with purple lighting, surrounded by other partygoers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4405e2c0-f133-4180-86e1-cb482607a5aa/PDXCW25_CampariAcademy_GraveyardShift_General_JoshBrasted_224.jpg</image:loc>
      <image:title>CAMPARI: Graveyard Shift</image:title>
      <image:caption>Woman with pink braids and a butterfly headband smiling and holding a tray of red champagne glasses at a party or celebration with a skull-patterned wall and red flowers in the background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>CAMPARI: Graveyard Shift</image:title>
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      <image:title>CAMPARI: Graveyard Shift</image:title>
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      <image:title>CAMPARI: Graveyard Shift</image:title>
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      <image:title>CAMPARI: Graveyard Shift</image:title>
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      <image:title>CAMPARI: Graveyard Shift</image:title>
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      <image:title>CAMPARI: Graveyard Shift</image:title>
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      <image:title>CAMPARI: Graveyard Shift</image:title>
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      <image:title>CAMPARI: Graveyard Shift</image:title>
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      <image:title>GRAND MARNIER: Rouge Room</image:title>
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      <video:description>CITIBANK</video:description>
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    <image:image>
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      <video:description>CITIBANK</video:description>
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    <loc>https://www.sohoexp.com/work/citi-aadvantage-globe</loc>
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    <lastmod>2026-03-10</lastmod>
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      <image:title>CITI: AAdvantage Globe 2025</image:title>
      <image:caption>People at an airport check-in counter with luggage, engaged in conversation, some waiting in line and holding passports or documents, modern interior with wooden and glass design elements.</image:caption>
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    <image:image>
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      <image:caption>Luggage and plants at an airport check-in counter with a sign that reads 'ITII ADVANTAGE GLOBE CARD' and a woman in the background.</image:caption>
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      <image:title>CITI: AAdvantage Globe 2025</image:title>
      <image:caption>Luggage drop-off counter at an airport with a smiling woman behind it, multiple suitcases on the floor and a sign that reads "BAG DROP".</image:caption>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>CITI: AAdvantage Globe 2025</image:title>
      <image:caption>A spacious, modern lobby with comfortable seating, potted plants, and a coffee station, with large windows allowing natural light to fill the area.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
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      <image:title>MACY'S: VP+</image:title>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>People gathered around a display table at a shopping mall event, with handbags on shelves and mannequins dressed in red and white, and decorative red structures in the background.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>A woman holding a pink sign that reads 'Raspberry Rouge' at a shopping mall, smiling. A man nearby holding a cup, both dressed in formal attire. Christmas decorations, including a decorated Christmas tree, are visible in the background.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>A woman with long dark hair speaking during a discussion in a modern indoor setting, holding a smartphone, with blurred individuals in the foreground.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>A group of people is gathered inside a shopping mall. They are listening to a woman with blonde hair who is speaking. The scene includes display tables with shoes and bags, and a colorful, modern interior design.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>A man in a suit holding a clipboard, standing in front of a group of people inside a shopping mall or store. The group appears to be listening to him, with some looking at their phones.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>A group of people gathered around a speaker at a trade show or exhibition. They are inside a store or showroom with display shelves and bowls. The attendees are listening attentively, smiling, and wearing conference badges.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>Three people are engaged in a conversation inside a retail store or showroom. One man is speaking and holding a yellow paddle with the word 'SUNSHINE' on it, while the others listen. The background features display shelves with handbags and accessories.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>An indoor conference or presentation with a large audience seated watching two speakers on a stage. The stage has a large screen displaying 'macys inc' and is equipped with lighting and cameras. The room has tall windows with black and yellow blinds, and a wooden ceiling.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>A panel of six people sitting on stage at a conference or panel discussion, with a large screen above displaying the text 'macys inc', in a modern auditorium setting with wooden walls and podium.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MACY'S: VP+</image:title>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>Two women standing and smiling inside Macy's Herald Square. One woman is holding a yellow sign that says "SUNSHINE." The other woman is holding Macy's shopping bags. They are both dressed in black and are in front of a blue cushioned wall seat.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>Group of diverse people socializing in a well-lit, modern indoor space with large windows, paintings on the wall, and elegant furniture.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>Group of five women at an indoor event, smiling and holding wine glasses, with event badges around their necks, standing close together for a photo.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>Four adults engaged in conversation at a social gathering, holding drinks, in an indoor setting with white paneled walls.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>People socializing at an indoor event, some holding drinks, with a decorated setting featuring flowers and elegant decor.</image:caption>
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    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>Smiling bartender shaking a cocktail shaker behind a bar with various bar tools and garnishes, with a mural of buildings and a bike in the background.</image:caption>
    </image:image>
    <image:image>
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      <image:title>MACY'S: VP+</image:title>
      <image:caption>A bartender with tattoos and a vest is holding two cocktail shakers, preparing drinks at a bar with fresh fruits and herbs, with a mural of city buildings on the wall behind him.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Display table with Halloween-themed decorations, including glass jars filled with candy and small skulls, under blue lighting at a Citi event.</image:caption>
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      <image:caption>A woman performing on stage singing into a microphone. She is wearing a sparkly black outfit and white shoes. There are two microphones on stands and a photo display with her picture and biography on the right. The background has modern blue and wood wall decor.</image:caption>
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      <image:title>CITI: Lex Lounge</image:title>
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      <image:title>CITI: Lex Lounge</image:title>
      <image:caption>Piles of small round wooden coasters with etched designs and text, including the Citi logo and a grid pattern labeled 'Lex &amp; 59th', placed on a dark surface with a computer keyboard in the background.</image:caption>
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      <image:caption>Display of water bottles featuring an illustration of a cyclist riding through a park with trees, with signs indicating 168 tree species in five boroughs and 5.2 million trees in NYC.</image:caption>
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      <image:title>CITI: Lex Lounge</image:title>
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      <image:title>CITI: Lex Lounge</image:title>
      <image:caption>Display of bicycle helmets, a bicycle, and fall foliage-themed signage with a message to enjoy the park and explore the park loop.</image:caption>
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      <image:title>CITI: Lex Lounge</image:title>
      <image:caption>Stack of books with dark blue, white, and black covers on a table, with a metallic cocktail shaker on top of one of the books.</image:caption>
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      <image:caption>People walking past a Citibank branch at night on a busy city street, with glass windows and illuminated interior.</image:caption>
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      <image:title>CITI: Lex Lounge</image:title>
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      <video:title>CITI: Lex Lounge</video:title>
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      <image:caption>Two women at a book signing event, with cookbooks titled 'Cook Like a King' on the table, and a sign promoting meeting Chef Melissa King.</image:caption>
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      <image:caption>A man dressed in black, smiling, holding a drink in one hand and raising it. He is standing in front of a green hedge wall with logos for Citi and No Kid Hungry. The wall has large windows above and a framed sign on the right.</image:caption>
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      <image:caption>People browsing magazines or brochures at a table in a public space.</image:caption>
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      <image:caption>A woman with braids holding a glass of champagne smiling at the camera at an event with a green decorative wall behind her showing logos for Citi, Nokid Hungry, and a sign that says Ring for Bubbles.</image:caption>
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      <image:caption>A woman casting a ballot at a voting station with a sign that reads "GET YOUR STAMP HERE!" and features the Citi and No Kid Hungry logos.</image:caption>
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    <image:image>
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      <image:caption>A woman with a shaved head, wearing a white shirt with a Citi logo, dark jeans, and silver sneakers, stands outside of an industrial-style building with a seated crowd in the background. She is holding multiple event lanyards and a booklet titled 'Night Out 2026.'</image:caption>
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    <image:image>
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      <image:caption>A woman in a tan jacket and sunglasses is smiling while handing a small plate of food to another woman at a table with a red tablecloth. There are plates of food, a vase with purple flowers, and a sign that says "Get your stamp here!" in the background, inside a large industrial-style venue.</image:caption>
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      <image:caption>Various bottles of wine displayed on a wooden table with wooden crates, set against a dark, metal, slatted background.</image:caption>
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    <image:image>
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      <image:caption>A lively indoor event with people gathered around tables and bars, featuring a rustic wooden sign that says 'The Cellar,' with exposed industrial pipes, graffiti art on the wall, and people socializing and enjoying drinks.</image:caption>
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    <image:image>
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      <image:title>CITI: TOTN 2026</image:title>
      <image:caption>A person holding multiple copies of a cookbook titled 'Cook Like a K' in a store or event setting. The person is wearing a white shirt with an orange wristband and a black watch on their left wrist. In the background, there are shelves with various items and a sign with a star icon and some text.</image:caption>
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    <image:image>
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      <image:caption>A man with glasses and a microphone speaking on a stage at a NO KID HUNGRY event, with a DJ and audience visible in a dimly lit environment with decorative lighting and a sign that reads 'Share Our Strength'.</image:caption>
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    <image:image>
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      <image:caption>Two women smiling and holding a champagne glass at a crowded indoor event, with a dark background and purple lighting.</image:caption>
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    <image:image>
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      <image:title>CITI: TOTN 2026</image:title>
      <image:caption>A person wearing white gloves holding a glass of champagne behind a green hedge wall with the Citibank logo partially visible.</image:caption>
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    <lastmod>2026-07-09</lastmod>
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      <image:caption>Crowd gathered at a dance event with large electronic screens displaying 'Who Rules the Dance Floor?' and 'Red Bull Dance Your Style' branding.</image:caption>
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      <image:caption>A female dancer performing at the Red Bull Dance Your Style competition on stage with a large audience watching. Large screens display images of a male and female judge or performer. The dancer has her hair flying, wearing a metallic silver top, beige skirt, and thigh-high shiny blue boots.</image:caption>
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      <video:title>RED BULL: Dance Your Style 2026</video:title>
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      <video:title>RED BULL: Dance Your Style 2026</video:title>
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  </url>
  <url>
    <loc>https://www.sohoexp.com/work/campari-chiosco-crodino</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/96af0f6a-270a-4dae-8a17-31d9051a7a90/Crodinodantes+61.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Two people smiling and sitting close together at an outdoor social event, with a group of people in the background. The woman is wearing white sunglasses and holding a drink, and the man is wearing dark sunglasses and a maroon cap.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/db34cc19-e80b-4e35-ad72-1ce10d117a97/Crodinodantes+62.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Two young women smiling and raising glasses of orange-colored beer at an outdoor event, with other people in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/6ce53e8c-ed2d-49fd-bd70-324375e36eba/Crodinodantes+57.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Two women taking a selfie at an outdoor gathering, one wearing sunglasses, black lace clothing, and fishnet tights, holding a drink, while the other woman wears a striped dress and is smiling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/feb97afb-b531-4e40-b4a1-42a86ddf4a30/Crodinodantes+50.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman holding a glass of orange drink and smiling playfully at the camera, standing next to large green leaves with a man and other people in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/582cc8e0-5144-4b1e-91fc-72e23cc6551f/Crodinodantes.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman with curly black hair, glasses, and dressed in a colorful dress is smiling and holding a wine glass filled with a bright orange beverage in front of a yellow display booth. The booth has shelves with orange bottles, and a white shirt hangs on the right side. She is standing on one leg, wearing pink high heels, and is in an outdoor setting with a concrete and leafy patterned ground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/03aa4d0d-e597-47ff-86a8-5c7c88ae9bd2/Crodinodantes+46.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman with dark curly hair styled in an updo, smiling and holding a glass of orange beverage. She wears a white sleeveless top, light blue high-waisted jeans with a belt, a silver watch, layered necklaces, and rings. She is outdoors, surrounded by green plants and a large tree, with blurred background elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/7d299690-5434-4ea9-a4ba-45d6365ba63f/Crodinodantes+40.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman with long blonde hair wearing glasses, a white t-shirt, and beige high-waisted pants taking a selfie with her smartphone at an outdoor gathering. She is holding a glass of orange-colored drink and standing in front of a colorful graffiti wall. Several other people are in the background, some holding food and drinks, with a woman in a yellow dress, a man in a pink shirt, and a woman in a black tank top visible. The scene appears to be a casual social event in an urban setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c7eaf7dc-6847-404f-9341-b0075bb2cea1/Crodinodantes+41.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman with dark curly hair, glasses, and dark skin smiling while holding a glass of orange-colored beverage. She is wearing a colorful, patterned dress and carrying a pink bag. Behind her, a woman with dark hair tied back, wearing a white shirt with the logo 'Crodino,' stands at a yellow promotional booth with glasses and bottles of Crodino non-alcoholic spritz.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3e640944-7a8f-41b7-8933-9948d9087f8f/Crodinodantes+38.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Woman in orange sequin outfit with white sunglasses holding a glass of orange drink at a Miami landing event, with people in white shirts in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/974aa7cf-bcf8-4547-8057-a4b5180f9868/Crodinodantes+37.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A young woman sitting on a colorful wooden bench outdoors, wearing an orange top and dark jeans, holding a glass of beer, with tropical plants and a tree in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c0d95192-d50a-4cc0-92a7-c0de68f69345/Crodinodantes+35.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A man smiling and dressed in light-colored oversized cargo pants, a striped shirt, a white cap, and sunglasses, standing outdoors among green plants and people, holding a drink in a glass.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a6cf1e9b-c2ce-468d-b32b-03e395e2054c/Crodinodantes+34.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman in an orange, shiny, textured dress with a high slit is drinking an orange beverage with a slice of orange at an outdoor event. She is wearing white sunglasses, large pearl earrings, and beige high heels. Behind her, there is a yellow booth with white shirts, a display rack of postcards, and men in white shirts, some with beards, engaging in conversation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/44859bb0-1ad7-4e9e-9f04-26b42f2a04a2/Crodinodantes+33.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Two young women, one with sunglasses and the other without, holding glasses of orange-colored drink, smiling at a social gathering outdoors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4d94e1f5-2792-4707-a096-318ccc59d1a0/Crodinodantes+29.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman wearing sunglasses and a white T-shirt is smiling and holding a glass of beer with a logo that says 'Grodingo 1965 Aperitivo'. She is standing outdoors with large green plants behind her and a brown wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/1d81f7c5-72fd-4c8f-974d-4b6e5390978c/Crodinodantes+27.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman with long dark hair, wearing sunglasses, a white t-shirt, a yellow cardigan, and denim shorts, is holding a slice of pizza and a plate at an outdoor food stand with yellow boxes and striped tablecloths in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b5b7736c-d77b-4db1-8d7c-158d5a7fc350/Crodinodantes+Creative+Document+9.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A table with a small glass bottle of dried yellow flowers, yellow drink labels or stickers, and a few white and yellow paper leaf-shaped signs on it. The background includes orange chairs and a dark setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/60f30252-05d1-4f67-ac49-e902194738f6/Crodinodantes+20.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A bright yellow stand promoting Crodino non-alcoholic spritz with shelves of bottled drinks, a white t-shirt hanging on a hook, pamphlets with yellow and white text, and a white sign with black text about Crodino taking over Miami.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/5641dad6-bc6e-49a8-9d24-759de2996789/Crodinodantes+70.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Display of bottles and glasses of Crodino, a non-alcoholic spritz drink, arranged on a yellow and white striped tablecloth with stacked yellow boxes of Crodino in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d543fe8c-1d41-427a-9d33-1436439b1ca7/Crodinodantes+Creative+Document+7.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Brick wall with shelves filled with vinyl records, posters with Miami and Crodino logos, and bottles of alcohol and mixers on a counter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/83e415be-4238-4ded-9eb9-5a2b0c5ad7f8/Crodinodantes+5.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Wooden bookshelf filled with vinyl records and labels indicating genres such as jazz, African music, and soundtracks. A white sign with yellow text reads 'Crodino' and mentions Italian origins since 1965. Part of a poster showing two people toasting with drinks is visible at the bottom right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/b7a5ac72-64d0-4836-be05-7b4c13ed869e/Crodinodantes+25.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A dimly lit bar with wooden shelves filled with liquor bottles, vinyl records, and glasses. There are also music turntables in the foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3e1f75d1-178e-4e62-b9c8-bec99bb22b28/Crodinodantes+Creative+Document+%281%29.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Yellow stand with white and yellow striped awning selling Crodino non-alcoholic spritz. Sign with Crodino branding, bottles on shelves, white T-shirt, and informational pamphlets about Crodino on display.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/d9bd7f6d-3284-4f08-afd4-bc9f988109b5/Crodinodantes+19.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/84e5a3c0-4f92-417e-bb4d-ee9d796a3c5f/Crodinodantes+17.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A display of postcards and flyers promoting Crodino, a non-alcoholic spritz, with bright yellow and white colors, placed against a yellow background at a beachside or outdoor setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/a98ea270-2f4c-49e6-b2f8-e29b00e3e7f8/Crodinodantes+10.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Close-up of a DJ turntable setup with a black slipmat that has white text and graphics, alongside a second turntable with a yellow slipmat, both on a white surface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2d1b50f9-72cd-4a55-a32a-507045c781cd/Crodinodantes+Creative+Document+1.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A glass bowl filled with ice and small bottles of Crodino non-alcoholic spritz, placed on a wooden surface with a dark wooden background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/f7390912-2e74-4da2-88cf-fc7878164e3b/Creative+General+Vibes+91.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>Group of diverse people socializing outdoors at a gathering or party on a sunny day with plants and a building in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/4d187dd6-1a1d-45b4-b00d-e1382a8e4e28/Creative+General+Vibes+89.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A woman wearing a black shirt, multiple jewelry pieces, and a black cap with the word 'LOVE' on it stands in a crowd outdoors, drinking from a cup and holding a phone, with a colorful booth and trees in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/63aabccf-b5dc-4f46-9d10-24d0275fd4c1/Creative+General+Vibes+85.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A rotating display stand with multiple road sign posters, including green signs for 'Crodino Beach' with 'Exit Only' and 'Miami Miami Miami' written on them, and yellow signs with the same text. Some images of Crodino drink bottles are also visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8834dc66-7d4a-491d-8e04-ac1abfb1b851/Creative+General+Vibes+78.jpg</image:loc>
      <image:title>CAMPARI: Chiosco Crodino</image:title>
      <image:caption>A group of people socializing outdoors in a vibrant space with plants and colorful murals, under a transparent roof.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2e15c923-896a-4c0b-a196-ce8d6f0e4250/Crodinodantes+Creative+Document+1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/8591a2c8-3f09-427c-a8d0-37cc2db22441/Crodinodantes+41.jpg</image:loc>
    </image:image>
    <video:video>
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      <video:title>CAMPARI: Chiosco Crodino</video:title>
      <video:description>APEROL</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/48e849f4-2304-4bfb-800e-1f3d501a1884/playlist.m3u8</video:content_loc>
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      <video:title>CAMPARI: Chiosco Crodino</video:title>
      <video:description>CITIBANK</video:description>
    </video:video>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dc6463d1-1511-4531-8ce7-3245a32bda75/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://video.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/dc6463d1-1511-4531-8ce7-3245a32bda75/thumbnail</video:thumbnail_loc>
      <video:title>CAMPARI: Chiosco Crodino</video:title>
      <video:description>BLUE MOON</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.sohoexp.com/work/russells-reserve-launch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c5599bd5-483b-4744-a848-c1e48d257ad1/Creative+Photo+DSC06566.jpg</image:loc>
      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>Group of five people posing on stage in front of a teal and orange background, smiling for a photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/3a2d7e5a-43ed-454d-a92b-17224407b505/Creative+Photo+DSC06589.jpg</image:loc>
      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>A man in a suit standing next to a large sign that reads 'RUSSELL'S RESERVE' with a bottle of liquor between his hands. The background is green with a logo of a tree and the initials 'R' and 'A' embossed on it. The man is smiling and wearing glasses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/c0b4be76-82bb-4440-b68a-8b03f7eea4ee/Creative+Photo+DSC06622.jpg</image:loc>
      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>A hand holding a bottle of Russell's Reserve bourbon whiskey next to a glass on a dark wooden surface in a dimly lit setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/500c8e43-9a5d-4124-9fbb-2a635c6f9abb/Creative+Photo+DSC06646.jpg</image:loc>
      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>A man and a woman smiling, holding drinks and posing in front of orange curtains.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/cc53fe2c-693f-4f19-927a-abd2662c8ee8/Creative+Photo+DSC06719.jpg</image:loc>
      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>Four people sitting on a black leather bench in front of a background of framed black-and-white comic pages, holding drinks, with one woman wearing heels and three men in suits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/2eb4a9de-f55d-4646-ab5e-e3ef6f2917de/Creative+Photo+DSC06729.jpg</image:loc>
      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>People socializing at a bar or restaurant named Russell's Reserve with drinks and food on the table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6733b4afa1a9ec7189899c1b/531463a8-04ca-49de-bcc2-b1e65dc8b23b/Creative+Photo+DSC06743.jpg</image:loc>
      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>Two men toasting with drinks at an indoor event with a green wall and orange curtains.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>A bottle of Russell's Reserve Kentucky Straight Bourbon Whiskey placed on a wooden surface with a blurred microphone and background.</image:caption>
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      <image:caption>A man in a black suit and glasses is speaking into a microphone on stage, with a large screen behind him displaying a logo and social media handle. Another man in a gray suit is sitting at the table on stage. The audience is seated in rows, with some audience members and table setups with drinks and popcorn visible in the foreground.</image:caption>
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      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>Display wall with posters about whiskey, including an advertisement for Russell's Reserve whiskey and photos of people in a distillery.</image:caption>
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      <image:caption>Stage backdrop with green background, illuminated white bottle-shaped cutout with the text "RUSSELL'S RESERVE," flanked by red curtains with orange accents, and two circular logos featuring trees on either side of the bottle.</image:caption>
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      <image:caption>A row of bottles of Russell's Reserve bourbon whiskey on a bar counter with a beer tap and a window showing a building in the background.</image:caption>
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      <image:caption>Two bottles of Russell's Reserve bourbon whiskey, one 6 years old and one 10 years old, on a marble countertop with a glass of dark liquor nearby.</image:caption>
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      <image:title>Russell’s Reserve 13 Year Old Launch</image:title>
      <image:caption>A poster titled 'His Own Way' about the Eddie Russell story, featuring the silhouette of a man, with a building and trees in the background, displayed on an easel inside a dimly lit room with vintage newspaper frames on the wall. The poster mentions June 2026 and Eddie Russell.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>Three people are raising glasses of red and orange cocktails with ice for a toast, with a man smiling at the bottom of the image. The glasses have 'CAMPARI GROUP' printed on them.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>Two men taking a selfie at a conference, standing in front of a poster that reads 'Meet the Maker' featuring a cartoon of a man, with the name David Morrison and title Deputy Master Blender, Appleton Estate.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>A woman smiling and holding a small orange-colored drink at an event, wearing a New York Knicks basketball jersey and glasses on her head, with a busy crowd in the background.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>A woman with dark hair styled in dreadlocks taking a photo or video with her phone at a busy event with multiple people in the background, some holding drinks, inside an industrial-style venue with large windows and a sign that says "ACADEMY."</image:caption>
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      <image:caption>Person holding a plastic cup with a yellow drink in front of a person wearing a light blue shirt at an event. The cup has the text 'CAMPARI ACADEMY' on it.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>Smiling man at a bar with a bottle of Espolòn tequila on the counter, wearing a black vest with logos, badge around neck, and striped shirt, behind a metal mesh partition.</image:caption>
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      <image:caption>Close-up of a red cocktail with bubbles in a plastic cup labeled 'Campari Academy,' garnished with a lemon slice, in a bar or restaurant setting.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>A woman with blonde hair holding a shot glass at a cultural event, wearing a denim vest decorated with pins, a lanyard with a name badge, and a blue and white patterned dress.</image:caption>
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      <image:caption>Two women smiling and talking at a bar or tasting event, surrounded by bottles and containers, with an industrial-style interior in the background.</image:caption>
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      <image:caption>Interior of Campari Academy with bar tools, bottles, and recipe notes on a red pegboard wall.</image:caption>
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      <image:caption>Notes pinned on a hive with questions and responses about various topics, including cocktails, smoking, and personal preferences, at a Campari Academy event.</image:caption>
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      <image:caption>A woman with black and blonde hair, tattoos, wearing glasses and a choker, standing behind a bar with alcohol bottles, smiling at a social event.</image:caption>
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      <image:caption>Two women smiling at an event holding small booklets with 'Campari Academy' on the cover, with a background sign that reads 'CampariACA' and various small containers with drinks or ingredients on the table in front of them.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>A bartender is pouring a clear liquid from a bottle into a shaker at the Campari Academy event. The background features a red and gray bar setup with various bottles and tools, with a sign that reads "Campari".</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>A smiling man with a beard giving a thumbs-up at a bar or event booth, surrounded by bottles, cups, and other people at an indoor gathering.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>A woman is holding a pink lime-flavored vodka cocktail in a clear plastic cup with the 'Campari Group' logo, garnished with a lime wedge, and laughing in a lively setting.</image:caption>
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      <image:title>CAMPARI: Bar Convent 2026</image:title>
      <image:caption>Four people standing together at an indoor event, smiling, with conference badges around their necks, in front of a sign that reads 'Ampari Academy'.</image:caption>
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