AIRBNB

HOLIDAY PARTIES

A crowd stands beneath the second-level DJ booth, dancing and chatting with other attendees

the challenge

After a pandemic pause, Airbnb wanted to revive its regional holiday celebrations, crafting experiences that felt personal, lively, and reflective of its brand culture.

the SOLUTION

SoHo curated house party–style gatherings across seven U.S. markets, culminating in a flagship celebration at Airbnb’s San Francisco HQ. Each event featured interactive elements, live entertainment, and bespoke food and beverage moments, turning traditional office parties into unforgettable celebrations.

Serving team prepares elegant dishes for holiday party guests
Guest chat over cocktails and snack bites
Guest chat over cocktails and snack bites
Guests stand and chat near the wall display of branded magazines
Guests smile for the camera
Serving team prepares finger foods for snacks
The venue was decorated with string lights and the surrounding windows were color blocked
Guest chat over cocktails and snack bites
Group of guests cheers for a photo
Group of guests get together for a photo
Guests enjoy snacks from the buffet
Guests smile for a photo op
Guests smile for the camera
Group photo in the photo booth
Artist displays of illustrations
Mood lighting demonstrated in a lounge
"So hot you'll melt" photo op
Crowd of guests chatting over cocktails and snack bites

4,000+

EMPLOYEES ENGAGED

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