CITibank

GLOBAL CITIZEN

2 - Citi Global Citizen Festival Citibank event production | Soho Experiential Marketing & Creative Agency NYC

the challenge

CITI WANTS TO INCREASE BRAND AWARENESS AND MISSION ALIGNMENT BY PARTNERING WITH GLOBAL CITIZEN AS A GLOBAL SPONSOR. 

the SOLUTION

FOR THE PAST 8 YEARS, SOHO HAS PARTNERED WITH CITI TO ACTIVATE ALL WATER STATIONS AT THE FESTIVAL, DISTRIBUTING THOUSANDS OF GLASS WATER BOTTLES ANNUALLY. IN THE ULTIMATE VIP AREA CREATED BY SOHO, CITI HAS CREATED HIGHLY VISUAL VIEWING AREAS FOR GUESTS TO HANG OUT, WATCH THE SHOW, ENJOY A MEAL, AND TAKE A RESPITE FROM ALL OF THE EXCITEMENT.  

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7,000+ VIP GUESTS

100k+ water bottles distributed

50+ promo staff each year

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