SoHo launched the Aperol Après Ski on-premise program, activating vibrant, ski-themed sampling experiences across key mountain markets in Colorado, Montana, Oregon, and California.

Targeting social, outdoorsy 25–39-year-olds, the program activated at high-traffic “ski-in/ski-out” lounges across multiple mountain resorts, where our team delivered on-mountain, on-premise sampling and swag. Staff were outfitted in bold orange gear to amplify brand visibility and bring Aperol’s Italian heritage to life in a way that felt playful, social, and unmistakably on-brand.