SOHO LAUNCHED THE APEROL APRÈS SKI ON-PREMISE PROGRAM, ACTIVATING VIBRANT, SKI-THEMED SAMPLING EXPERIENCES ACROSS KEY MOUNTAIN MARKETS IN COLORADO, MONTANA, OREGON, AND CALIFORNIA.

TARGETING SOCIAL, OUTDOORSY 25–39-YEAR-OLDS, THE PROGRAM FEATURED BRANDED “SKI-IN/SKI-OUT” LOUNGES, ON-MOUNTAIN SAMPLING, AND STAFF OUTFITTED IN BOLD ORANGE GEAR TO REINFORCE BRAND VISIBILITY AND TELL THE STORY AROUND THE BRAND’S ITALIAN HERITAGE.THE DEBUT OF MEET ME AT CAMPARI WAS A DAYTIME PORTFOLIO TAKEOVER OF LATROBE’S ON ROYAL. NINE CAMPARI BRANDS CAME TO LIFE THROUGH GUEST BARTENDERS, INTERACTIVE ACTIVATIONS, AND UNEXPECTED TOUCHPOINTS THAT TURNED THE VENUE INTO A BUZZING SOCIAL CLUB. FINALLY, THE CAMPARI ACADEMY HOSPITALITY SUITE OFFERED A MOMENT OF RESPIRE AND CONNECTION, WHERE VIPS WERE TREATED TO CURATED SWAG, CANNED COCKTAILS, AND ONE-ON-ONE MOMENTS WITH BRAND AMBASSADORS.

EACH ACTIVATION BUILT ON THE LAST, CREATING A LAYERED EXPERIENCE THAT COMBINED SCALE WITH INTIMACY, SPECTACLE WITH BELONGING, AND PORTFOLIO STORYTELLING WITH PERSONAL CONNECTION.