SOHO LAUNCHED THE APEROL APRÈS SKI ON-PREMISE PROGRAM, ACTIVATING VIBRANT, SKI-THEMED SAMPLING EXPERIENCES ACROSS KEY MOUNTAIN MARKETS IN COLORADO, MONTANA, OREGON, AND CALIFORNIA.

TARGETING SOCIAL, OUTDOORSY 25–39-YEAR-OLDS, THE PROGRAM ACTIVATED AT HIGH-TRAFFIC “SKI-IN/SKI-OUT” LOUNGES ACROSS MULTIPLE MOUNTAIN RESORTS, WHERE OUR TEAM DELIVERED ON-MOUNTAIN, ON-PREMISE SAMPLING AND SWAG. STAFF WERE OUTFITTED IN BOLD ORANGE GEAR TO AMPLIFY BRAND VISIBILITY AND BRING APEROL’S ITALIAN HERITAGE TO LIFE IN A WAY THAT FELT PLAYFUL, SOCIAL, AND UNMISTAKABLY ON-BRAND.