Group of five people dressed in winter clothes, holding drinks, standing in front of a wooden skiing history sign at Aspen Snowmass ski resort in snowy weather.

APEROL

APRÈS SKI

Two women dressed in white snow gear and orange hats, one holding a bottle of Aperol Spritz, standing in snowy ski resort behind a large orange banner promoting Aperol Spritz from 1919, with ski lifts and snow-covered trees in the background.

the challenge

Aperol wanted to extend its seasonal appeal, positioning the Aperol Spritz as the ultimate après-ski cocktail while driving trial and awareness beyond the summer months.

the SOLUTION

SoHo launched the Aperol Après Ski on-premise program, activating vibrant, ski-themed sampling experiences across key mountain markets in Colorado, Montana, Oregon, and California.

Targeting social, outdoorsy 25–39-year-olds, the program activated at high-traffic “ski-in/ski-out” lounges across multiple mountain resorts, where our team delivered on-mountain, on-premise sampling and swag. Staff were outfitted in bold orange gear to amplify brand visibility and bring Aperol’s Italian heritage to life in a way that felt playful, social, and unmistakably on-brand.

A woman sitting on a wooden bench in front of a large bright orange advertising poster for Aperol Spritz. She is smiling, making a peace sign with her left hand, and wearing a colorful, patterned winter jacket and orange earmuffs.
Two women in matching orange aprés-ski outfits and beanies taking a selfie inside a building with large windows overlooking a snowy ski resort.
Two smiling people in winter clothing enjoying drinks outdoors in a snowy setting, with wooden buildings and trees in the background.
Two women dressed in orange and white winter sports attire standing outdoors at a snowy ski resort, holding bottles of drink; behind them is a large promotional backdrop with 'Aperol' branding, snow-covered ski slopes, and skiers.
Two women dressed in orange jackets and pants sitting on an orange bench in front of a mountain-themed backdrop promoting Aperol Spritz. One woman holds a tray of small glasses and the other is smiling. There is a large image of a bottle of Aperol on
A person in blue skiing gear and a helmet, wearing sunglasses, sipping a drink with a straw. They are holding a large glass of Aperol Spritz, with a backdrop of mountains and an orange display promoting Aperol Spritz.
Three people dressed in orange jackets and hats standing behind a table with Aperol Spritz branding at a snowy outdoor event. There are other people in the background, some in winter gear, with trees and snow-covered mountains behind them.
Three women posing in front of an orange backdrop with a snowflake graphic and the words "Aperol Spritz" at an outdoor event. They are smiling, holding fans and small bags with the branding.

9,578 SAMPLES

4,446 DRINKS SOLD

39% new-to-brand customers

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