CAMPARI
BAR CONVENT BROOKLYN
the challenge
Campari tapped SoHo to make a bold statement at Bar Convent Brooklyn. To deliver an experience that reaffirms their leadership in trade advocacy while deepening connection with members of the bar and beverage industry. The brief was clear.
Create an activation that built relevance for priority brands like Aperol, Espolòn, Wild Turkey, Campari, Grand Marnier, Courvoisier, and Russell’s Reserve, while also introducing their newest N/A spirit, Crodino, to the trade in a way that felt authentic, modern, and compelling.
the SOLUTION
Campari’s presence came to life through visual duality, showcasing the contrast between minimalism and maximalism.
Every detail was intentional. One side offered a sleek, disciplined, controlled aesthetic with minimalist accents; the other side exploded with layered color, ornamentation and maximalist details. Both sides offered a high level of refinement that the brand portfolio is known for. Guests were drawn into this push and pull of design, discovering new dimensions of the portfolio along the way.
The experience unfolded through intentional details: a curated gallery wall, a cabinet of curiosities, and an inventive cocktail lineup spanning from bold twists like the Spicy Smoky Salty Mango Margarita to a refreshing, N/A Crodino Spritz. Interactive spinning cubes let attendees play with the theme of contrast and personalization, while Campari Academy programming, including “Re-Jiggering the Menu for Success,” grounded the spectacle in trade education. Designed to be immersive, photogenic, and conversation-driven, the Min to Max experience ensured the trade left both inspired and more connected to Campari’s brands.
