CAMPARI America

CAMP RUNAMOK 2026

the challenge

Camp Runamok returned in 2026 with a smaller, alumni-only format in Bardstown, Kentucky, with a continued focus on maintaining a meaningful Campari Academy presence without overbuilding the experience. The goal was to strengthen affinity with influential bartenders and beverage leaders through programming that felt personal, social, and rooted in camp culture. 

the SOLUTION

SoHo created a series of highly branded but intimate experiences across two sessions. Wild Turkey and Espolòn Tequila each sponsored themed cabins with custom décor, apparel, and takeaways developed around camper-selected concepts, while Campari Academy transformed the motel pool into Spritz Splash, an Italian aperitivo-inspired experience featuring Aperol, Campari, Cynar, and Crodino in Session 1, then expanding to include Sarti in Session 2. 

Wild Turkey also hosted a fireside experience with signature cocktails, s’mores, and a friendship-bracelet station designed to encourage connection and conversation. 

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121 total campers across two sessions 

803 cocktails served 

179 giveaways distributed

 

64% of attendees were bar owners, managers, or beverage directors 

Top markets included Louisiana, Florida, Texas, California, and New York

 

Spritz Splash featured 4 Campari Group brands in Session 1,

expanding to 5 in Session 2 with the introduction of Sarti

 

4 custom cabin concepts brought to life across Wild Turkey and Espolòn 

MORE EXPERIENTIAL CASE STUDIES


APEROL


CITIBANK


BLUE MOON

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