Chiosco CRODINO
South Beach Festival 2026
the challenge
As Crodino expanded its presence in the U.S., the brand looked to introduce Americans to a product rooted in Italian aperitivo culture without relying on traditional product sampling alone. The challenge was to make an unfamiliar non-alcoholic spritz feel culturally relevant, aspirational, and naturally integrated into consumers' everyday social lives. The experience needed to celebrate Crodino's Italian heritage while creating a local moment that felt authentic to Miami's creative and music communities.
the SOLUTION
SoHo transformed Dante's HiFi+ during the South Beach Wine & Food Festival into Chiosco Crodino, an immersive Italian-inspired social destination designed to introduce guests to the aperitivo ritual through experience rather than explanation.
Beginning with a custom sampling kiosk, guests moved through a carefully curated journey featuring vinyl DJs, Joe's Pizza pairings, branded décor, custom merchandise, and thoughtfully integrated environmental design. Rather than overt branding, every touchpoint, from custom vinyl records and DJ slip mats to illuminated entryways, tropical courtyard styling, branded pizza boxes, and giveaways, was intentionally woven into the venue, allowing Crodino to feel like a natural part of the neighborhood.
The activation positioned Crodino as a tastemaker of daytime social culture, encouraging guests to embrace aperitivo as an everyday ritual and leave feeling as though they had discovered one of Miami's coolest local experiences.
Metrics
1825 Crodindo samples distributed
67 cases of crodino served
660 pizza slices served 240 branded gift bags distributed
successfully transformed Dante’s hifi+ into a fully immersive
Crodino destination during SObe Food festival introducing the brand through a multi-sensory consumer
journey centered around sampling, music, food, and culture
