SOHO DELIVERED A TWO-PART EXPERIENCE THAT CELEBRATED BOTH SIDES OF BARTENDER LIFE: THE CHAOS OF THE SHIFT AND THE CRAFT OF THE PROFESSION.

BY NIGHT, WE TRANSFORMED THE VICTORIAN BELLE MANSION INTO THE GRAVEYARD SHIFT, A HAUNTED, TONGUE-IN-CHEEK WALKTHROUGH BUILT AROUND REAL SERVICE-INDUSTRY NIGHTMARES. EACH ROOM BROUGHT CAMPARI GROUP BRANDS TO LIFE THROUGH ATMOSPHERIC SCARES, PORTFOLIO COCKTAILS, AND INSIDER HUMOR DESIGNED SPECIFICALLY FOR THE TRADE.

BY DAY, THE TONE SHIFTED TO CAMPARI ACADEMY’S WORKSHOP SERIES, WHERE CURATED CLASSES, HANDS-ON EDUCATION, AND BRAND-FORWARD SESSIONS GAVE BARTENDERS A PREMIUM LEARNING ENVIRONMENT ROOTED IN TECHNIQUE, STORYTELLING, AND SHARED CRAFT.

TWO DISTINCT EXPERIENCES, ONE COHESIVE GOAL: DEEPEN CONNECTION WITH THE BARTENDER COMMUNITY BY MEETING THEM WHERE THEY LIVE, IN BOTH THE ART AND THE MADNESS OF THE JOB.THE DEBUT OF MEET ME AT CAMPARI WAS A DAYTIME PORTFOLIO TAKEOVER OF LATROBE’S ON ROYAL. NINE CAMPARI BRANDS CAME TO LIFE THROUGH GUEST BARTENDERS, INTERACTIVE ACTIVATIONS, AND UNEXPECTED TOUCHPOINTS THAT TURNED THE VENUE INTO A BUZZING SOCIAL CLUB. FINALLY, THE CAMPARI ACADEMY HOSPITALITY SUITE OFFERED A MOMENT OF RESPIRE AND CONNECTION, WHERE VIPS WERE TREATED TO CURATED SWAG, CANNED COCKTAILS, AND ONE-ON-ONE MOMENTS WITH BRAND AMBASSADORS.

EACH ACTIVATION BUILT ON THE LAST, CREATING A LAYERED EXPERIENCE THAT COMBINED SCALE WITH INTIMACY, SPECTACLE WITH BELONGING, AND PORTFOLIO STORYTELLING WITH PERSONAL CONNECTION.