Crowd of people walking and queuing at a beach festival, with a yellow booth selling non-alcoholic spritz drinks. The booth sign reads 'Crodino Non-Alcoholic Spritz.' The sky is mostly clear with some clouds, and the event appears to be sunny and warm.

APEROL + CRODINO

SOUTH BEACH WINE &

FOOD FESTIVAL 2026

Two women standing in front of an Aperol Spritz booth, holding their drinks and smiling. One is wearing a blue dress, sunglasses, and a crossbody bag; the other is in a white dress and a wide-brimmed hat. Two men are in the background near the booth.

the challenge

South Beach Wine & Food Festival isn’t subtle. It’s five days on the oceanfront, packed with celebrity chefs, premium spirits, and thousands of guests navigating a dense landscape of tasting booths and brand builds.

For the festival’s 25th anniversary, Aperol returned with a dual ambition: reinforce Aperol’s dominance in the spritz category while introducing Crodino to the U.S. market with credibility and style.

As official sponsors of the Grand Tasting, both brands were seamlessly integrated into one of the festival’s most high-traffic, high-visibility moments, positioning Aperol as the category leader while giving Crodino a confident, culturally relevant entry point.

The goal wasn’t simply to sample product. It was to create a cultural moment inside a saturated, high-heat environment; one that could hold its own visually, experientially, and strategically.

the SOLUTION

We designed a split-world experience that gave Aperol and Crodino distinct identities within one cohesive 20’ x 30’ footprint.

Crodino came to life through a bold, monochromatic, bodega-inspired build. A ribbed yellow bar served the Crodino Spritz over ice, while layered merchandising positioned the brand as modern, stylish, and discovery-driven. Postcards and faux receipts extended the experience beyond the festival gates, driving awareness of offsite pop-ups.

Aperol’s environment refreshed its signature orange world with updated textures, dimensional forms, and a backlit custom wall. The vinyl bar and neon signage delivered instant recognition, while a “Good Vibes Only” photo moment anchored the space and fueled social sharing.

An open layout encouraged cross-traffic between brands, while embedded QR codes and digital photo delivery integrated CRM capture seamlessly into the experience.

This unified presence balanced visual impact, operational efficiency, and measurable growth.

Two women standing in front of a yellow stand advertising Crodino non-alcoholic spritz. The woman on the left is young, wearing a light blue and white dress, holding a small glass of Crodino, and has sunglasses on her head. The woman on the right is
Two women smiling and taking a selfie at a bar illuminated with orange lighting. The woman on the left is wearing a blue and white floral dress, sunglasses, and carrying a green quilted purse. The woman on the right is wearing a white top, a cherry-p
A man with red glasses and a white shirt receives a drink from another man with a beard, dark shirt, and black cap at a bright yellow counter inside a colorful snack stand.
A group of people at an outdoor event on a sunny day. Three women in the foreground are talking and holding drinks, wearing sunglasses and hats. The woman on the left has curly red hair and a beige shirt, the woman in the middle has a wide-brimmed ha
Bright yellow stand selling non-alcoholic spritz drinks with bananas and bottles on display, decorated with flowers and signage indicating it's in Miami.
Bright orange and yellow outdoor pop-up bar or booth with decorative signs reading 'Aperol Spritz.' The booth features orange fans mounted on orange panels, decorative orange sculptures, plants, and bottles of Aperol on shelves.
Yellow display stand with brochures titled 'Landing in Miami' and 'Crodino Non-Alcoholic Spritz,' yellow flowers in a vase, and shelves with bananas, bottles, and decorative items.
Display table with bottles of Valdo Prosecco, an orange sliced fruit, pink flowers in a vase, and an informational sign about Valdo Prosecco, with shelves of canned goods behind.
A white rotating stand with multiple yellow and white brochures promoting crodino, featuring tropical drinks and palm trees, set against a bright yellow background.
People at an outdoor event, standing near a table with bottles and cups, enjoying drinks on a sunny day with a blue sky and tents in the background.
A beach scene with a large crowd gathered around a colorful outdoor drink stand labeled 'Crodino Non-Alcoholic Spritz.' The stand is orange and yellow with a canopy, and there are people wearing summer clothing, hats, and sunglasses. The background s

MORE EXPERIENTIAL CASE STUDIES


APEROL


CITIBANK


BLUE MOON

BACK TO OUR WORK