CAMPARI
SOUTH BEACH WINE &
FOOD FESTIVAL 2026
the challenge
South Beach Food & Wine Festival isn’t subtle. It’s five days on the oceanfront, packed with celebrity chefs, premium spirits, and thousands of guests navigating a dense landscape of tasting booths and brand builds.
For the festival’s 25th anniversary, Campari returned with a dual ambition: reinforce Aperol’s dominance in the spritz category while introducing Crodino to the U.S. market with credibility and style.
The goal wasn’t simply to sample product. It was to create a cultural moment inside a saturated, high-heat environment; one that could hold its own visually, experientially, and strategically.
Two brands. One 20’ x 30’ footprint. One opportunity to command attention without overwhelming the space.
the SOLUTION
We designed a split-world experience that gave Aperol and Crodino distinct identities within one cohesive 20’ x 30’ footprint.
Crodino came to life through a bold, monochromatic, bodega-inspired build. A ribbed yellow bar served the Crodino Spritz over ice, while layered merchandising positioned the brand as modern, stylish, and discovery-driven. Postcards and faux receipts extended the experience beyond the festival gates, driving awareness of offsite pop-ups.
Aperol’s environment refreshed its signature orange world with updated textures, dimensional forms, and a backlit custom wall. The vinyl bar and neon signage delivered instant recognition, while a “Good Vibes Only” photo moment anchored the space and fueled social sharing.
An open layout encouraged cross-traffic between brands, while embedded QR codes and digital photo delivery integrated CRM capture seamlessly into the experience.
Two brands. One footprint. A unified presence that balanced visual impact, operational efficiency, and measurable growth.
