CAMPARI

taLES of the cocktail

the challenge

At Tales of the Cocktail, every brand is competing to be seen, tasted, and remembered. Campari America needed more than presence; they needed impact. The ask: create programming that shifted perception, built brand equity, and deepened relationships through memorable, immersive experiences.

the SOLUTION

SoHo designed a brand journey that unfolded across the full festival week. Together, each moment built on the last, blending scale with intimacy, and storytelling with meaningful connection.

It began with an intimate CAP Dinner at Brennan’s, welcoming 70 trade leaders into a Courvoisier-led dining experience that set the tone.
From there, the energy escalated with Ode to the Bowl, a late-night takeover that drew 1,600 guests into a snow-dusted July spectacle.
Meet Me at Campari transformed Latrobe’s into a vibrant daytime social hub over three days, bringing nine brands to life through guest bartenders and interactive moments for new and returning guests.
The Campari Academy Hospitality Suite provided a space for connection, offering VIPs curated experiences and direct engagement with brand ambassadors.