CAMPARI America
taLES of the cocktail 2026
the challenge
Tales of the Cocktail brings together the world's leading bartenders, spirits professionals, and hospitality innovators for one of the industry's most influential annual gatherings.
Campari America sought to stand out in a competitive environment while increasing brand awareness, strengthening trade relationships, and driving advocacy across its portfolio. The challenge was to create distinct, immersive experiences that showcased each brand's identity while building meaningful connections with key industry professionals.
the SOLUTION
SoHo Experiential brought Campari America's portfolio to life through a series of immersive brand activations designed to blend entertainment, education, and community engagement.
From an Italian-inspired poolside escape celebrating the spritz portfolio to Espolòn Tequila's interactive competitions and Wild Turkey's heritage-driven family reunion, each experience reflected a unique brand personality. An intimate Courvoisier dinner further strengthened relationships with emerging industry talent.
Together, these activations transformed traditional brand showcases into memorable, participatory experiences that encouraged discovery, strengthened brand affinity, and connected Campari America with the trade community.
