COSNOVA:
Call Me Queen
the challenge
Cosnova wanted Essence Cosmetics’ Call Me Queen mascara launch to be more than just a campaign; it needed to be a movement.
the SOLUTION
We designed two high-energy activations, Supergirl Surf events and the Glamour on the Go tour, where attendees sampled the mascara, struck a pose at interactive photo stations, and amplified the experience on social.
