Juicy World: Glow Getter became a radiant beauty hub that turned into its own destination. Neon-lit glam stations offered glitter glow-ups and beauty misting rituals, while product sampling was seamlessly built into every interaction. A VIP lounge extended dwell time, and photo moments designed for the feed transformed festival touchpoints into social amplification at scale.

Following the success at Lollapalooza, the build was repurposed into a nationwide college tour, carrying Juicy’s energy to campuses across the country and reinforcing the brand’s presence with a new generation of consumers.