GLOBAL POKER
F1 SUMMER ACTIVATIONS
the challenge
Online casino game provider Global Poker wanted to increase consumer engagement and drive user acquisition in a crowded, highly competitive market. They needed to capture attention and keep players coming back for more.
the SOLUTION
SoHo and Cast Iron collaborated to create a buzzworthy marketing campaign: the Global Poker F1 Summer Activations. Attendees were welcomed into an immersive experience featuring an F1 Ferrari car centerpiece, a fire suit challenge game, Ferrari simulators, and a Global Poker photo moment.
