GRAND MARNIER
ROUGE ROOM
the challenge
Grand Marnier set out to launch its Rouge Room series with a presence that felt undeniable. Houston needed to establish the tone, introducing the full portfolio, reinforcing premium positioning, and creating an experience that built desire, not just served cocktails.
the SOLUTION
SoHo transformed Fancy’s Houston into an underground Rouge Room, revealed through a dramatic red-curtain entrance and brought to life with rich lighting, music, and layered storytelling.
Cocktails, premium pours, and top local bartenders anchored the experience, while interactive moments and stylized environments deepened immersion.
The result: a seductive, modern expression of Grand Marnier that left a lasting impression on the trade.
