Lancôme: Go Big

With Monsieur Big

A beauty artist applying makeup to a seated woman at a makeup event. The artist is smiling and using a brush near the woman's face, with makeup products on the table. Other women and makeup displays are visible in the background.

the challenge

Lancôme wanted to launch their two biggest products for the millennial market while changing brand perception through an ambitious traveling pop-up.

the SOLUTION

SoHo created a “Going Big” experience that included a smart vanity mirror with facial recognition, gesture tracking, and live peer-to-peer video calls, personalized to the consumer. To drive excitement and buzz for this vital brand moment, SoHo executed a robust social and digital media campaign, complete with influencers and targeted media.

Two women dressed in casual outfits posing for a photo in front of a black background with the Lancome logo. One is blowing a kiss, and the other is smiling with crossed arms.
Makeup artist applying makeup to a woman with short brown hair and red lipstick in a salon or backstage setting.
Group of women celebrating with pink confetti and smiles, Lancôme branding in the background.
Group of young adults posing happily in front of a storefront with pink signs, some making peace signs and playful gestures.

2000

visitors

5000

SAMPLES

distributed

MORE EXPERIENTIAL CASE STUDIES


GOOGLE


CITIBANK


GRAND MARNIER

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