RED BULL
Symphonic
the challenge
RED BULL SET OUT TO EVOLVE ONE OF ITS MOST AMBITIOUS CULTURAL PROGRAMS: RED BULL SYMPHONIC. THIS WASN’T JUST ANOTHER CONCERT. IT WAS A HIGH-STAKES COLLISION OF WORLDS, AFROBEATS AND CLASSICAL SYMPHONY, BROUGHT TO LIFE WITH A FULL ORCHESTRA, GLOBAL TALENT, AND A VENUE WITH ITS OWN LEGACY: KINGS THEATRE IN BROOKLYN.
THE CHALLENGE: CREATE A ONE-NIGHT-ONLY PERFORMANCE THAT FELT MONUMENTAL. THE EXPERIENCE NEEDED TO HONOR CULTURE, ELEVATE ARTISTRY, INTEGRATE LAGOS × BROOKLYN STORYTELLING, AND MOVE SEAMLESSLY FROM FRONT-OF-HOUSE IMMERSION TO A FULLY ORCHESTRATED STAGE PRODUCTION, ALL WHILE MEETING THE TECHNICAL DEMANDS OF A MULTI-CAMERA LIVE CAPTURE AND A WORLD-CLASS PERFORMANCE.
RED BULL NEEDED A PARTNER WHO COULD DESIGN AN ENVIRONMENT WORTHY OF THE MUSIC, THE ARTISTS, AND THE MOMENT.
the SOLUTION
SOHO TRANSFORMED KINGS THEATRE INTO A CULTURAL BRIDGE BETWEEN LAGOS AND BROOKLYN, CREATING A WORLD THAT MATCHED THE SCALE AND SOUL OF RED BULL SYMPHONIC. THE EXTERIOR AND LOBBY BECAME THE OVERTURE: MARQUEE TAKEOVERS, CINEMATIC ENTRY MOMENTS, CUSTOM SCENIC, AND INTENTIONAL VISUAL STORYTELLING DESIGNED TO PRIME GUESTS FOR A NIGHT WHERE CLASSICAL FORM MET AFROBEATS ENERGY. EVERY TOUCHPOINT, FROM PHOTO MOMENTS TO BRANDED ENVIRONMENTS AND FOH SCENIC, SET THE STAGE FOR A PERFORMANCE THAT FELT BOTH GLOBAL AND DEEPLY GROUNDED IN PLACE.
INSIDE, THE EXPERIENCE UNFOLDED LIKE A LIVING COMPOSITION. WE BUILT A DYNAMIC STAGE ENVIRONMENT THAT BLENDED ORCHESTRAL ELEGANCE WITH LAGOS STREET TEXTURES, LAYERED LED CONTENT, AND IMMERSIVE SCENIC NODS TO BROOKLYN LEGEND BIGGIE AND AFRICAN LEGEND FELA KUTI. BACKSTAGE HOSPITALITY SUPPORTED DOZENS OF ARTISTS AND MUSICIANS, WHILE AN 11-CAMERA CAPTURE SYSTEM ENSURED THE PERFORMANCE LIVED FAR BEYOND THE THEATRE WALLS. THE RESULT WAS A SEAMLESS FUSION OF MUSIC, CULTURE, AND DESIGN: AN UNFORGETTABLE ONE-NIGHT SYMPHONY POWERED BY RED BULL’S SPIRIT OF CREATIVE POSSIBILITY.
