Shiner: Windy City

Smoke Out

Three young women wearing cowboy hats and casual clothing stand in front of a backdrop of acoustic guitars decorated with flowers at an outdoor event in Wendy City. They are smiling and posing for the photo.

the challenge

Shiner needed a standout presence at Windy City Smokeout that not only drove engagement but also maximized beer sales.

the SOLUTION

We crafted a bold 50x50 festival footprint with custom seating, product personalization, and exclusive tastings. Interactive games and strategic POS distribution extended Shiner’s reach across the event, ensuring every sip was part of an unforgettable festival experience.

People gathered at an outdoor event with yellow umbrellas, hay bales, and wooden picnic tables, in front of a large commercial building with a digital screen and a sign that reads 'United Center'.
A man and a woman standing outdoors at a festival or fair, smiling at the camera. The man is holding a yellow cup, wearing a patterned shirt, cap, and boots. The woman is wearing a dark T-shirt, shorts, and boots. They are surrounded by yellow umbrel
Two women standing next to a yellow sign for a beer brand, holding cans of beer and smiling. Both women wear straw hats and casual summer clothes, one in a blue T-shirt and the other in a blue tank top, outside on a city sidewalk.
People playing a giant Jenga game under yellow umbrellas at an outdoor festival.
A group of people smiling and posing at a booth with banners and signs that say 'We Say BBQ With Shiner Smokeout.' They are under a tent, and some are wearing sunglasses and hats. The booth has a yellow counter with the Shiner beer logo.
Festival crowd gathered outdoors with people sitting at picnic tables, young woman smiling in cow print top and cowboy hat in foreground, man with bald head and tattoo sitting nearby, various groups socializing, some wearing cowboy hats, under bright
A man with a shaved head and tattoos on his arm, seated on a white plastic chair at an outdoor event, wearing a gray tank top, khaki shorts, and sneakers, with a wristband. There is a yellow wooden stall in the background, with a pink water bottle, a
People at an outdoor event at a barbecue festival, with banners for 'Shiner Bock' beer and 'Welcome Back With Shiner' visible under a tent.
People at a booth with yellow umbrellas selling Shiner Beer, with a woman getting a tattoo on her arm by a man. The booth has tattoo supplies and Shiner Beer branding.
Three women smiling outside under a tan canopy, wearing navy blue T-shirts with patriotic text, hats, and sunglasses.
A crowd watching a live music performance on an outdoor stage at night with large screens showing the performers.
A large crowd gathered outdoors at night for a concert or event, sitting on white chairs, with some standing. A big screen displays a performer, and there are string lights hanging overhead. The scene is outside a building with the sign 'Center' visi
Crowd attending an outdoor concert at dusk with a large screen showing a musician playing guitar, string lights hanging overhead, tents, and trees in the background.
Crowd of people at an outdoor event with yellow umbrellas, a large digital screen, and a building with the United logo in the background
Crowd of people at outdoor event with yellow umbrellas, food booths, and string lights under a partly cloudy sky.

8 YEARs

ACTIVATED (2018-2025)

50,000+

BEERS SOLD AT OUR BOOTHS

MORE EXPERIENTIAL CASE STUDIES


APEROL


CITIBANK


GRAND MARNIER

BACK TO OUR WORK