Texas Special:

Cattle country

music festival

the challenge

SHINER AND TEXAS SPECIAL WANTED TO MAKE A LASTING IMPRESSION AT THE 2025 CATTLE COUNTRY MUSIC FESTIVAL IN GONZALES, TX. THE MISSION: DEEPEN SHINER'S BRAND LOYALTY WITH AN UNFORGETTABLE VIP EXPERIENCE AND INTRODUCE TEXAS SPECIAL AS THE GO-TO BEER FOR EASYGOING GOOD TIMES. 

the SOLUTION

SOHO EXPERIENTIAL BROUGHT TEXAS CHARM TO LIFE WITH THE TEXAS SPECIAL FILLING STATION, A REIMAGINED CLASSIC TEXAN ROADSIDE STOP WITH SHADED LOUNGE AREAS, OVERSIZED GAMES, AND PHOTO OPS DESIGNED TO FLOOD SOCIAL FEEDS.

DAILY HAPPY HOUR MERCH DROPS KEPT FESTIVAL-GOERS COMING BACK FOR BRANDED KEYCHAINS, KOOZIES, AND TRUCKER HATS—CEMENTING TEXAS SPECIAL AS THE PERFECT COMPANION FOR GOOD TIMES AND GREAT MUSIC.

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3 Days

1,585

ATTENDEES

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