Barilla WASA
EXPO West 2024
the challenge
BARILLA TASKED SOHO WITH ACTIVATING THE BRAND’S SPONSORSHIP AT EXPO WEST, AIMING TO AMPLIFY BRAND AWARENESS AND ATTRACT NEW CONSUMERS TO THE PRODUCT.
the SOLUTION
SOHO CREATED AN AN IMMERSIVE EXPERIENTIAL 10 X 20 BOOTH AT THE ANAHEIM CONVENTION CENTER WHERE ATTENDEES WERE ABLE TO PERSONALIZE THEIR EXPERIENCE THROUGH A CUSTOMIZED HOROSCOPE COUPON CARD TAILORED TO THEIR PREFERENCES.
