NATIONAL WW1
MEMORIAL & MUSEUM:
NIGHT AT THE TOWER
the challenge
The National WWI Museum and Liberty Memorial Tower wanted to host their annual gala in a meaningful way that inspired an evening of celebration, education, and donations.
the SOLUTION
SoHo created “Night at the Tower,” designed to encourage exploration, connection, and education through interactive maps, live art and music, a silent auction, unique photo ops for easy social sharing, culinary delights, and dancing.
Opportunities for donation were integrated throughout the experience, allowing guests to contribute while also choosing different parts of the museum to sponsor.
