SoHo Experiential helped bring illy’s Cup of Love to Hudson Yards, turning a simple coffee ritual into an experiential retail moment built around connection, product discovery, and consumer engagement. The three-day activation gave New Yorkers a reason to slow down, share a coffee, and experience the brand in a more personal way.

Choosing the right experiential marketing agency takes more than reviewing a creative deck. Here are seven questions enterprise brands should ask before selecting a partner for their next brand activation or live event.

From immersive pop-ups to interactive product testing, brands are rethinking the role of physical retail. Here's what that means for marketers investing in customer engagement and store traffic.

Explore how Snoopy in Style NYC uses nostalgia, fashion, and immersive experiences to connect generations of fans and inspire brand engagement.