Rachel Brown 5/7/26 Rachel Brown 5/7/26

Coachella Brand Activations: 9 Years of Experiential Expertise

Discover what SoHo Experiential has learned from 9 years producing Coachella brand activations, from immersive experiences to festival engagement strategies.

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Experiential Agency Partnerships: Beyond the RFP Process

Chamomile Diddell 4/30/26 Chamomile Diddell 4/30/26

Experiential Agency Partnerships: Beyond the RFP Process

Learn how brands and experiential agencies can collaborate before and after the RFP to improve alignment, strengthen event production, and deliver better outcomes.

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How to Evaluate Experiential Partners Beyond the Pitch

Chamomile Diddell 4/23/26 Chamomile Diddell 4/23/26

How to Evaluate Experiential Partners Beyond the Pitch

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How to Structure an Experiential RFP That Gets Better Thinking

Chamomile Diddell 4/16/26 Chamomile Diddell 4/16/26

How to Structure an Experiential RFP That Gets Better Thinking

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How to Define the Right Problem Before Writing the Brief

Chamomile Diddell 4/9/26 Chamomile Diddell 4/9/26

How to Define the Right Problem Before Writing the Brief

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Chamomile Diddell 4/1/26 Chamomile Diddell 4/1/26

A Brand’s Guide to Writing Better Experiential RFPs

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Brands Built for Fandom: From Participation to Belonging

Chamomile Diddell 3/25/26 Chamomile Diddell 3/25/26

Brands Built for Fandom: From Participation to Belonging

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5 SIGNS THAT PARTICIPATION IS THE PRODUCT

Chamomile Diddell 3/10/26 Chamomile Diddell 3/10/26

5 SIGNS THAT PARTICIPATION IS THE PRODUCT

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Designing for Fandom: Turning Audiences into Communities

Chamomile Diddell 3/4/26 Chamomile Diddell 3/4/26

Designing for Fandom: Turning Audiences into Communities

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How to Think Global, Build Local

Chamomile Diddell 2/26/26 Chamomile Diddell 2/26/26

How to Think Global, Build Local

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The Cultural Shift from Spectacle to Scalable Experience

Chamomile Diddell 2/18/26 Chamomile Diddell 2/18/26

The Cultural Shift from Spectacle to Scalable Experience

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5 Signals That Show Co-Creation Is the Future

Chamomile Diddell 2/12/26 Chamomile Diddell 2/12/26

5 Signals That Show Co-Creation Is the Future

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Rooted in Relevance: Designing for Belonging

Chamomile Diddell 2/4/26 Chamomile Diddell 2/4/26

Rooted in Relevance: Designing for Belonging

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The Comeback of Small Format: Think Smaller. Win Bigger.

Chamomile Diddell 1/21/26 Chamomile Diddell 1/21/26

The Comeback of Small Format: Think Smaller. Win Bigger.

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Why the next era of experiential marketing will feel more considered

Chamomile Diddell 1/15/26 Chamomile Diddell 1/15/26

Why the next era of experiential marketing will feel more considered

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The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026

Chamomile Diddell 1/7/26 Chamomile Diddell 1/7/26

The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026

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2026 EXPERIENTIAL PLANNING STARTS NOW

Chamomile Diddell 12/10/25 Chamomile Diddell 12/10/25

2026 EXPERIENTIAL PLANNING STARTS NOW

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RITUALIZED COLLECTING: WHEN THE BADGE BECOMES THE MEMORY

Chamomile Diddell 12/3/25 Chamomile Diddell 12/3/25

RITUALIZED COLLECTING: WHEN THE BADGE BECOMES THE MEMORY

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Chamomile Diddell 11/19/25 Chamomile Diddell 11/19/25

LEVEL UP IRL: WHY GAMIFICATION IS TAKING OVER BRAND EXPERIENCE

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DROP CULTURE TO APPOINTMENT CULTURE

Chamomile Diddell 11/5/25 Chamomile Diddell 11/5/25

DROP CULTURE TO APPOINTMENT CULTURE

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