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Soho Experiential
About
Capabilities
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Podcast
INNOVATION
Contact
About
Capabilities
Work
Careers
Insights
Podcast
INNOVATION
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5 SIGNS THAT PARTICIPATION IS THE PRODUCT 
IRL, Trend Reports Chamomile Diddell 3/10/26 IRL, Trend Reports Chamomile Diddell 3/10/26

5 SIGNS THAT PARTICIPATION IS THE PRODUCT 

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Designing for Fandom: Turning Audiences into Communities
IRL Chamomile Diddell 3/4/26 IRL Chamomile Diddell 3/4/26

Designing for Fandom: Turning Audiences into Communities

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How to Think Global, Build Local 
IRL Chamomile Diddell 2/26/26 IRL Chamomile Diddell 2/26/26

How to Think Global, Build Local 

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The Cultural Shift from Spectacle to Scalable Experience 
IRL Chamomile Diddell 2/18/26 IRL Chamomile Diddell 2/18/26

The Cultural Shift from Spectacle to Scalable Experience 

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5 Signals That Show Co-Creation Is the Future 
IRL, Trend Reports Chamomile Diddell 2/12/26 IRL, Trend Reports Chamomile Diddell 2/12/26

5 Signals That Show Co-Creation Is the Future 

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Rooted in Relevance: Designing for Belonging 
IRL Chamomile Diddell 2/4/26 IRL Chamomile Diddell 2/4/26

Rooted in Relevance: Designing for Belonging 

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The Comeback of Small Format: Think Smaller. Win Bigger. 
Gen Z, IRL Chamomile Diddell 1/21/26 Gen Z, IRL Chamomile Diddell 1/21/26

The Comeback of Small Format: Think Smaller. Win Bigger. 

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Why the next era of experiential marketing will feel more considered
Trend Reports Chamomile Diddell 1/15/26 Trend Reports Chamomile Diddell 1/15/26

Why the next era of experiential marketing will feel more considered

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The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026 
Trend Reports Chamomile Diddell 1/7/26 Trend Reports Chamomile Diddell 1/7/26

The Year of Intentional Experience: A Look at Experiential Marketing from 2020-2026 

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2026 EXPERIENTIAL PLANNING STARTS NOW
Gen Z, Trend Reports, IRL Chamomile Diddell 12/10/25 Gen Z, Trend Reports, IRL Chamomile Diddell 12/10/25

2026 EXPERIENTIAL PLANNING STARTS NOW

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RITUALIZED COLLECTING: WHEN THE BADGE BECOMES THE MEMORY 
Gen Z Chamomile Diddell 12/3/25 Gen Z Chamomile Diddell 12/3/25

RITUALIZED COLLECTING: WHEN THE BADGE BECOMES THE MEMORY 

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LEVEL UP IRL: WHY GAMIFICATION IS TAKING OVER BRAND EXPERIENCE 
Gen Z Chamomile Diddell 11/19/25 Gen Z Chamomile Diddell 11/19/25

LEVEL UP IRL: WHY GAMIFICATION IS TAKING OVER BRAND EXPERIENCE 

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DROP CULTURE TO APPOINTMENT CULTURE 
Gen Z Chamomile Diddell 11/5/25 Gen Z Chamomile Diddell 11/5/25

DROP CULTURE TO APPOINTMENT CULTURE 

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Scene-Driven Marketing: Reaching Gen Z Through Music Culture
Gen Z Chamomile Diddell 10/22/25 Gen Z Chamomile Diddell 10/22/25

Scene-Driven Marketing: Reaching Gen Z Through Music Culture

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AI CAN DO EVERYTHING. SO WHY DO WE TRUST IT SO LITTLE?
AI Chamomile Diddell 8/14/25 AI Chamomile Diddell 8/14/25

AI CAN DO EVERYTHING. SO WHY DO WE TRUST IT SO LITTLE?

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Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing 
Chamomile Diddell 4/30/25 Chamomile Diddell 4/30/25

Beyond the Logo: Why Integrated Art is the Future of Experiential Marketing 

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The Rise of Third Spaces: Where Community, Culture, and Connection Meet
Chamomile Diddell 4/14/25 Chamomile Diddell 4/14/25

The Rise of Third Spaces: Where Community, Culture, and Connection Meet

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The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared
Trend Reports Chamomile Diddell 3/11/25 Trend Reports Chamomile Diddell 3/11/25

The Future of Brand Experience Design: How Brands Will Be Lived, Felt, and Shared

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SoHo Experiential, SOON Future Studies, and The Taboo Group Unveil ‘The Future of Experiential Design Report’ at SXSW
Dexter Black 2/24/25 Dexter Black 2/24/25

SoHo Experiential, SOON Future Studies, and The Taboo Group Unveil ‘The Future of Experiential Design Report’ at SXSW

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Rising to the Occasion: How Brands Lead During Natural Disasters
Chamomile Diddell 1/13/25 Chamomile Diddell 1/13/25

Rising to the Occasion: How Brands Lead During Natural Disasters

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